Startup Professionals Musings

FEBRUARY 25, 2017

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a long time ago that viral marketing does not equal word-of-mouth. Develop viral content. Seed viral activity.

Campaign 167

Campaign Cost Viral Marketing 167

Startup Professionals Musings

NOVEMBER 27, 2011

A blog is basically a journal (“web log”) that is published on the web. Viral marketing. Viral marketing costs real money, but is often worth it. This is an Internet website that allows the easy creation and editing of interlinked web pages via a web browser text editor. Streaming video.

Internet 239

Internet SEM Wiki Viral 239

Startup Professionals Musings

APRIL 16, 2023

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Here is my summary of the seven most successful lead-generation vehicles he and I still recommend today, despite the popularity of viral marketing: Search-engine marketing.

Lead Generation 285

Lead Generation SEM Viral Marketing 285

Startup Professionals Musings

OCTOBER 30, 2010

A blog is basically a journal (“web log”) that is published on the web. Viral marketing. Viral marketing costs real money, but is often worth it. This is an Internet website that allows the easy creation and editing of interlinked web pages via a web browser text editor. Crowdsourcing.

Internet 224

Internet SEM Wiki Entrepreneur 224

Startup Professionals Musings

AUGUST 6, 2016

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Here is my summary of the seven most successful lead-generation vehicles he and I still recommend today, despite the popularity of viral marketing: Search-engine marketing.

Viral 120

Viral Lead Generation Customer SEM 120

Startup Professionals Musings

JULY 20, 2020

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Here is my summary of the seven most successful lead-generation vehicles he and I still recommend today, despite the popularity of viral marketing: Search-engine marketing.

Lead Generation 365

Lead Generation Customer SEM Marketing 365

Startup Professionals Musings

SEPTEMBER 28, 2012

Dell announced years ago that it had earned $3 million in revenue from using Twitter, and other businesses report daily on increases in web traffic up to 800%. Read everything you can about viral marketing. I suspect that a good part of the problem is that startup and small business owners still don’t know where or how to start.

Social Media 289

Social Media Small Business Media Technical Review 289

Startup Professionals Musings

FEBRUARY 15, 2019

Yet I am amazed to see from recent data that nearly 36 percent of small businesses today still have no web presence at all. There are many practical reasons for going to work early on your web site. Two months later they still didn’t have a web site, and didn’t have a customer. Viral marketing needs a website.

Viral 191

Viral Web Naming Internet 191

Startup Professionals Musings

AUGUST 25, 2023

Make sure the name and trademarks you want are available, as well as web site address, social media tags, and any other intellectual property. It helps to advertise your new presence with a grand opening, viral video, and traditional advertising to highlight entry into the arena. Pick a name, location, and marketing strategy early.

Intellectual Property 245

Intellectual Property Social Media Angel Investor Metrics 245

Startup Professionals Musings

MARCH 25, 2023

These days, you need customer evangelists who see the value and will pull in their friends through viral actions to keep the business growing. Unfortunately, the Internet and heavily funded startups have nurtured a customer expectation of free web services and free smartphone apps.

Valuation 235

Valuation Revenue Viral Retention 235

Startup Professionals Musings

JUNE 21, 2020

These days, you need customer evangelists who see the value and will pull in their friends through viral actions to keep the business growing. Unfortunately, the Internet and heavily funded startups have nurtured a customer expectation of free web services and free smartphone apps.

Revenue 434

Revenue Valuation Viral Retention 434

Startup Professionals Musings

OCTOBER 2, 2018

Should you be buying key words from search engines, building fabulous web content, blasting out e-mail campaigns, or putting all your efforts into viral videos or social media? Content that works should be relentlessly repurposed, from web site to social media, events, etc.

Marketing 240

Marketing Viral Channel Metrics 240

Startup Professionals Musings

JULY 12, 2013

In fact, you need to have at least a prototype web site published several weeks before you expect anyone to find yours, since it takes that amount of time for the web search engine “spiders” to find you and index your content. There are many practical reasons for going to work early on your web site.

Internet 247

Internet Viral Naming Web 247

Startup Professionals Musings

AUGUST 17, 2018

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Here is my summary of the seven most successful lead-generation vehicles he and I still recommend today, despite the popularity of viral marketing: Search-engine marketing.

Lead Generation 137

Lead Generation SEM Viral Social Media 137

Startup Professionals Musings

FEBRUARY 11, 2017

Yet I am amazed to see from a recent survey that nearly half of small businesses today still have no web presence at all. There are many practical reasons for going to work early on your web site. Two months later they still didn’t have a web site, and didn’t have a customer. Viral marketing needs a website.

Viral 120

Viral Internet Web Naming 120

Startup Professionals Musings

SEPTEMBER 25, 2010

These days, if your startup does not have an Internet web site up and running, you are not ready for business or potential investors. There are many practical reasons for going to work early on your web site. Two months later they still didn’t have a web site, and didn’t have a customer. Viral marketing needs a website.

Customer 225

Customer Viral Web Small Business 225

Startup Professionals Musings

DECEMBER 8, 2013

You have to build a web presence with marketing content to get visibility above the 51 million other new websites created last year, and attract the customers you need. Curation is humanly aggregating, filtering, and re-posting the best-of-the-best content on the web, relative to your product or service area. Widgets and badges.

Widget 286

Widget Marketing Curation Audio 286

Startup Professionals Musings

APRIL 25, 2014

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup.

Lead Generation 248

Lead Generation SEM Social Media Startup 248

Startup Professionals Musings

OCTOBER 27, 2012

You have to build a web presence with marketing content to get visibility above the 300 million other new websites created last year, and attract the customers you need. Curation is humanly aggregating, filtering, and re-posting the best-of-the-best content on the web, relative to your product or service area. Widgets and badges.

Widget 233

Widget Entrepreneur Marketing Curation 233

Startup Professionals Musings

AUGUST 15, 2011

You have to build a web presence with marketing content to get visibility above the 50 million other new websites created every year, and attract the customers you need. Curation is humanly aggregating, filtering, and re-posting the best-of-the-best content on the web, relative to your product or service area. Widgets and badges.

Widget 256

Widget Marketing Curation Audio 256

Startup Professionals Musings

AUGUST 10, 2014

These days, you need customer evangelists who see the value and will pull in their friends through viral actions to keep the business growing. Unfortunately, the Internet and heavily-funded startups have nurtured a customer expectation of free web services and smartphone apps.

Revenue 246

Revenue Entrepreneur Valuation Viral 246

Startup Professionals Musings

FEBRUARY 20, 2023

Even big companies I know find it hard to keep their in-house programmers up to speed on the latest technologies, including mobile devices, the latest Web technologies, and multi-tenant applications in the Cloud. They know how to capitalize on social media, viral marketing, events, and the new tools of the trade. Staffing Professional.

Angel Investor 267

Angel Investor Social Media LLC Viral 267

Startup Professionals Musings

MAY 30, 2015

You have to build a web presence with marketing content to get visibility above the almost 300 million other new websites created last year, and attract the customers you need. Curation is humanly aggregating, filtering, and re-posting the best-of-the-best content on the web, relative to your product or service area. All highlight you.

Widget 120

Widget Curation Audio Aggregator 120

Startup Professionals Musings

NOVEMBER 2, 2013

Dell announced years ago that it had earned $3 million in revenue from using Twitter, and other businesses report daily on increases in web traffic up to 800%. Read everything you can about viral marketing. I suspect that a good part of the problem is that startup and small business owners still don’t know where or how to start.

Social Media 267

Social Media Media Social Network Viral 267

Startup Professionals Musings

JUNE 26, 2016

These days, you need customer evangelists who see the value and will pull in their friends through viral actions to keep the business growing. Unfortunately, the Internet and heavily funded startups have nurtured a customer expectation of free web services and free smartphone apps.

Revenue 145

Revenue Valuation Startup Viral 145

Startup Professionals Musings

MAY 24, 2020

Even big companies I know find it hard to keep their in-house programmers up to speed on the latest technologies, including mobile devices, the latest Web technologies, and multi-tenant applications in the Cloud. They know how to capitalize on social media, viral marketing, events, and the new tools of the trade. Staffing Professional.

Startup 410

Startup Angel Investor Social Media LLC 410

Startup Professionals Musings

MARCH 8, 2012

Funny videos and worthless give-aways won’t make your website go “viral” these days. Join in conversations with customers who are already shaping brand perception and sharing their ideas and opinions on the Web. Customize your interactions to meet unique customer needs. Connect to the customer in your communication.

Networking 234

Networking Customer Entrepreneur Social Network 234

Startup Professionals Musings

APRIL 9, 2012

You may have already found several articles, web pages, or books about writing the perfect executive summary. Outline your sales and marketing strategy (direct marketing, sales channel, viral marketing, and lead generation). This one had better grab their attention, or they won’t look further. Executive team.

Business Plan 244

Business Plan Elevator Pitch Viral Lead Generation 244

Startup Professionals Musings

JULY 9, 2011

Dell announced years ago that it had earned $3 million in revenue from using Twitter, and other businesses report daily on increases in web traffic up to 800%. Read everything you can about viral marketing. I suspect that a good part of the problem is that startup and small business owners still don’t know where or how to start.

Social Media 261

Social Media Media Marketing Social Network 261

Startup Professionals Musings

JANUARY 3, 2011

Funny videos and worthless give-aways won’t make your website go “viral” these days. Join in conversations with customers who are already shaping brand perception and sharing their ideas and opinions on the Web. Customize your interactions to meet unique customer needs. Connect to the customer in your communication.

Customer 229

Customer Startup Networking Viral 229

Startup Professionals Musings

FEBRUARY 3, 2011

You may have already found several articles, web pages, or books about writing the perfect executive summary. Outline your sales and marketing strategy (direct marketing, sales channel, viral marketing, and lead generation). This one had better grab their attention, or they won’t look further. Executive team.

Elevator Pitch 226

Elevator Pitch Viral Lead Generation Metrics 226

Startup Professionals Musings

JUNE 4, 2010

Dell announced over a year ago that it had earned $3 million in revenue from using Twitter, and other businesses report daily on increases in web traffic up to 800%. Read everything you can about viral marketing. I suspect that a good part of the problem is that startup and small business owners still don’t know where or how to start.

Social Media 222

Social Media Media Marketing Social Network 222

Startup Professionals Musings

FEBRUARY 11, 2010

You may have already found several articles, web pages, or books about writing the perfect executive summary. Outline your sales and marketing strategy (direct marketing, sales channel, viral marketing, and lead generation). This one had better grab their attention, or they won’t look further. Executive team.

Elevator Pitch 138

Elevator Pitch Viral Lead Generation Business Plan 138

Startup Professionals Musings

APRIL 17, 2016

Even big companies I know find it hard to keep their in-house programmers up to speed on the latest technologies, including mobile devices, the latest Web technologies, and multi-tenant applications in the Cloud. They know how to capitalize on social media, viral marketing, events, and the new tools of the trade. Staffing Professional.

Entrepreneur 120

Entrepreneur Angel Investor Social Media LLC 120

Startup Professionals Musings

APRIL 15, 2015

Even big companies I know find it hard to keep their in-house programmers up to speed on the latest technologies, including mobile devices, the latest Web technologies, and multi-tenant applications in the Cloud. They know how to capitalize on social media, viral marketing, events, and the new tools of the trade. Staffing Professional.

Entrepreneur 120

Entrepreneur Angel Investor Social Media LLC 120

Startup Professionals Musings

JUNE 12, 2012

When your level of engagement is widely recognized, it spreads virally, and you have a critical mass. I realize that there are businesses today, like web services and social media, that are hard to monetize at all until you have an audience of scale. Today’s customers want to know the brand, and you are the brand in a startup.

Social Media 242

Social Media Revenue Viral Acquisition 242

Startup Professionals Musings

FEBRUARY 6, 2011

When your level of engagement is widely recognized, it spreads virally, and you have a critical mass. I realize that there are businesses today, like web services and social media, that are hard to monetize at all until you have an audience of scale. Today’s customers want to know the brand, and you are the brand in a startup.

Startup 229

Startup Social Media Revenue Viral 229