A Smart Bear: Startups and Marketing for Geeks

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Who’s lying?

A Smart Bear: Startups and Marketing for Geeks

Web traffic from Google Analytics but also another analytics system, or your raw web logs. (If If you use five web analytics tools, they’ll all give you different numbers; this could be due to differences in definitions of things like “visit” and “session,” but is that truly all it is?).

Analytics 248
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What’s The Important Thing, that is powerful enough to override all your deficiencies?

A Smart Bear: Startups and Marketing for Geeks

The web actually worked (even if slowly). You could use a knob on a web page to determine how scalable the site was. But, the iPhone did something so well, that people wanted so badly, they would put up with all the other crap: You could actually use the internet. The real Internet with full websites and everything. In your pocket.

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Why your company should have a single email address

A Smart Bear: Startups and Marketing for Geeks

Being the founder of Lokad.com , a B2B SaaS startup, I was eager to do the “Right Thing,&# and immediately set up a CRM for sales, a ticketing system for complaints, web forums for whatever, and a handful of email addresses such as billing@lokad.com that would flow to distinct mailboxes, nice and organized. What are you waiting for?

Email 267
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How Perfect Pricing got me 1500 Sales in 2 Days

A Smart Bear: Startups and Marketing for Geeks

I had somewhat of an epiphany after reading this article by Joel Spolsky about segmentation (seriously, this is probably one of the top ten posts about sales on the web), and realized that this complex-sounding term actually covered a very familiar concept. Sign up for AppSumo 's daily deals specifically for web geeks & entrepreneurs.

Sales 279
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Improving the worst experience

A Smart Bear: Startups and Marketing for Geeks

The visual bug tracker for web developers & designers. Sign up for AppSumo 's daily deals specifically for web geeks & entrepreneurs. Tame bugs like a boss! Powered by LaunchBit ). Tweet. --> At this moment I’m in the worst seat on the plane. Tweet. -->. Accounting for Startups: Cash-basis or Accrual-basis?

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The Code is your Enemy

A Smart Bear: Startups and Marketing for Geeks

So if these things — the raw materials and skills used in web-based startups — are necessary but insufficient, what are those things outside your comfort zone which nevertheless are the things that are actually valuable to your company? Those things are actually not the most important things.

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Smart Bear Live 7: More from AZ Disruptors

A Smart Bear: Startups and Marketing for Geeks

Interviewee: Well, I’m talking web development. I haven’t really developed any web applications. It’s a web app that I want to do. Jason: So you’ve never done a web app and you want to make a web app company. Or are you building a web app to service a non-tech field. Jason: Thank you.

Cofounder 199