Startup Professionals Musings

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Search Engine Ranking Can Make Or Break Your Business

Startup Professionals Musings

If you sell widgets, and a user is searching for widgets, your ad will appear on the first page. With PPC, the goal is for the search user to not only see your ad, but to click on it to get to your website (click-through), and buy your widget (conversion to sale). Both have the same end goal of getting people to your website.

Search 385
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4 Key Components Of Every New Business Financial Plan

Startup Professionals Musings

Project based on your market size how many widgets you will sell in every channel. As a rule of thumb, most viable businesses need a gross margin above 50 percent, even on wholesale prices, to cover operational expenses and survive as a business. Forecast sales-volume expectations.

Forecast 290
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4 Simple Steps Will Get Startup Financial Projections

Startup Professionals Musings

Project based on your market size how many widgets you will sell in every channel. As a rule of thumb, most viable businesses need a gross margin above 50 percent, even on wholesale prices, to cover operational expenses and survive as a business. Forecast sales-volume expectations.

Forecast 369
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Every Online User Platform Needs Revenue To Survive

Startup Professionals Musings

You might sell one of two of your widgets for $1 million each, entering profitability immediately, but then die because you can’t grow sales at that price. Of course, growth is implied in that equation, and is also required for maintaining a sustainable competitive advantage.

Revenue 297
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Startups Stick with Organic vs Paid Search Results

Startup Professionals Musings

If you sell widgets, and a user is searching for widgets, your ad will appear on the first page of search results for widgets. With PPC, the goal is for the search user to not only see your ad, but to click on it to get to your website (click-through), and buy your widget (conversion to sale).

Search 226
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10 Top Marketing Content Sources For Your Startup

Startup Professionals Musings

Widgets and badges. A widget is a mini-app that displays or updates data either locally or on the web – to share something of value and interest. These are regular updates, usually monthly, via website and email that help with customer retention, and remind your customers that you are the expert in your industry.

Widget 286
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Search Engine Marketing - No Panacea for Startups

Startup Professionals Musings

If you sell widgets, and a user is searching for widgets, your ad will appear on the same page as the search results for widgets. With SEM, the goal is for the search user to not only see your ad, but to click on it to get to your website (click-through), and buy your widget (conversion to sale).

Search 225