Brandanew

Survival of the Fastest: Enabling Entrepreneurial Ecosystem

Brandanew

I was recently invited to speak at the Management and Entrepreneurial Skills Summit held in Delhi, India. My video (as I could physically not be there) was streamed live for the session on building up an entrepreneurial ecosystem and the survival of the fastest.

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7 Digital Marketing Trends For Your Brand Success in 2016

Brandanew

Digital marketing has gone under some major makeovers over the last few years. From something that was associated only with eCommerce platforms to becoming an increasingly important medium for creating a brand name across industries.

Trending Sources

25 Marketers Share Awesome Social Analytics Tools For 2016

Brandanew

2015 was a great year for Content marketers and brand owners. Social analytics and video marketing are likely to be the key marketing trends for 2016. The pace of technology has altered the way we view digital and connect with our customers.

11 Best Social Media Tools For Small Businesses And Individuals

Brandanew

Creating a brand presence on all major social platforms – Facebook, Twitter, Pinterest, Instagram, Google+ and LinkedIn has become a must for businesses irrespective of their size. But does it all end at fancy social profiles or does social media marketing run deeper? I say, the latter.

10 Amazing Books On Blogging You Must Read

Brandanew

It’s new month and time to make it count. If you’re running a corporate blog or are a pro-blogger, it’s a great idea to start thinking about how you can improve and create stronger impact.

7 Promising Trends Defining the Future of Remarkable Brand Storytelling in 2016

Brandanew

Harvard business review recently published an article talking about (luxury) consumers preferring inconspicuousness of brands. After 2008, consumers didn’t necessarily want to be seen with flashy brand logos.

How to Create Marketing Hype For Your New Launch

Brandanew

HBR says, about 75% of all CPG and retail products are failures in the first year. After launching very many products and services, I’ve personally learned this aspect in the hindsight. To create marketing hype for your new launch isn’t something you can do it in a day.

11 Unusual Ways To Market Your Startup Brand in 2016

Brandanew

The Internet has democratized our world. You can be Pete Cashmore at 19 creating Mashable. You can be Jan Koum and bring WhatsApp to the world in your 30s. Nothing will stop you as entrepreneurs and dreamers in the next year.

10 Seth Godin Quotes To Inspire Creativity in You!

Brandanew

I'll begin with a story that's kept me inspired for the last few years (you probably know of my Van Gogh obsession ). But if you didn't, this is the story that's most relevant. Van Gogh painted for 9 years without selling a single painting.

10 Things I Wished I Knew Before I Started Blogging

Brandanew

Everyone blogs these days. It is no longer something to get shocked with… well at least that is what most people think. Before I started blogging everything seemed easy. Soon I realized, a lot of people blog just for the sake of blogging.

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Smaller Brands Have An Extreme Competitive Advantage in Content Marketing

Brandanew

As an ongoing series called the Social Expert Speak , today we present insights from @KenHerron , an exemplary social marketer and a leading expert on content and social media.

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5 Business Blogs That Are Kicking Ass in Content Marketing

Brandanew

When it comes to content , it is either the social media or content marketing agencies that fill in the top slots for being awesome.

7 Social Media Marketing Habits That Lead To Failure

Brandanew

George Washington said, “99% of failures come from those that make excuses.” If your campaigns are using a range of social media marketing habits that lead to failure, then it's time to make a change.

Invite: Digital Marketing And Brand Storytelling Trends 2016 Workshop

Brandanew

I’m thrilled to share that Brandanew will be hosting its first digital marketing and brand storytelling trends 2016 workshop on January 15 in Delhi. This will be a good way to start 2016 on a creative and fun note! So, I welcome you to join us for the event.

Why Your Brand’s Social Media Impact is Low

Brandanew

I was recently talking with a prospective client and we talked through the challenges they were facing. The client had just finished their “father’s day campaign” and the social media impact on sales seemed a little disappointing. She wasn’t sure why this was the case.

Why Your Sales Team Should Spend More Time On Content Marketing

Brandanew

In many previous organizations that I’ve worked with Sales was always a team somehow disconnected with marketing or product. As an engineer one of my first challenging problems was how to reproduce what the sales guy had promised the customer on our software.

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7 Ways To Future Proof Your Brand In 2016 And Beyond (And A Bonus)

Brandanew

There are old brand ads that we still love. But a very small number of global brands manage to withstand the test of time. For Startups these numbers are even more glaring. 90% of Startups fail. There are numerous brands that never take off.

5 Old Brand Ad Campaigns We Still Love

Brandanew

There are many ad campaigns from the yore that nobody remembers now although they might have worked back then. But then there are some classics that are still remembered due to their sheer creativity, execution and impact. They were so successful that they became a part of the branding pop culture.

5 Reasons Why Your Guest Posts Are Being Rejected

Brandanew

There’s a ton of amazing websites out there where you’d like to pitch a new post and get some referral traffic, quality back links and new relationships onto your Startup, small business or personal brand.

3 Awesome Twitter Hacks I Used To Grow Followers From 500 to 20K (And What You Can Learn)

Brandanew

Twitter has over 300 million monthly active users. And who best to talk about awesome Twitter hacks than the founder of TribeGrowth, Nathan Murphy, helping businesses grow their social following.

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What You Can Learn About Digital Storytelling From The Van Gogh Museum

Brandanew

Earlier in May, I visited the Van Gogh museum in Amsterdam. It was an exceptional visit. It prompted me to visit Arles and St. Remy where Van Gogh lived and created his wonderful masterpieces. Brands that connect not only make us feel good in the moment, they also make us react emotionally.

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Global Access To Your Content Marketing eCourse!

Brandanew

Last week, we hit a small technical glitch, which left us distraught (it was quite a bummer, you’re right). Globally many of you could not make easy payments and we’re so sorry for that experience. But now we have good news, wooHoo!

5 Things Remarkable Professional Bloggers Do Consistently

Brandanew

Even school kids have blogs nowadays. Blogging is an epidemic. By 2020 there’s an expected 600% growth of online content – a large part of it consumer driven. We’re creating content like never before. However, not all blogs are created equal.

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The Art Of Storytelling – Converting Fairytales To Brand Stories

Brandanew

When Brothers Grimm wrote up those wonderful stories stocked up in the forests coming up with one engaging fairytale over other, they perhaps did not realize the nostalgia, and childhood sense of fulfillment they would evoke in adults and children a century ahead.

2016 Social Media Trends And Statistics That Were Crazy!

Brandanew

Social Media has become an essential part of everyone’s life, it is addictive! From business to personal communication it immerses us all. Facebook, Twitter, Instagram, Snapchat or Pinterest have opened a new gateway to express and connect.

4 Habits To Bring In Content Originality

Brandanew

If you’ve been in the loop and thinking about how to bring in content originality , then perhaps you have already heard of the latest couple in digital town.

25 New Year Resolutions To Help You Become an Awesome Storyteller in 2016

Brandanew

As we always say, the year’s gone flying by. It’s that time of the year when we take stock of how things went by and what we can do to improve the next year. A good overall goal that I’ve been working on is to become an awesome storyteller in 2016.

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5 Necessary E-Commerce Tips For Entrepreneurs Who Want Sales

Brandanew

Americans spent more on e-commerce sites than they did in brick-and-mortar stores for the first time in history in 2015 , when online sales exceeded the $300 billion mark. Sounds familiar in your countries too?

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5 Reasons Why Content Marketing Is Getting Harder And Why You Need Experts

Brandanew

Tim Berry recently wrote a great post on why content marketing is getting harder from a very personal and a business focused perspective. With many small businesses and Startups getting into the Content Marketing fray- along side the big brands, it is getting crowded indeed.

3 SlideShares That Define The Future Of Marketing

Brandanew

As marketers we are always up-to-date with what’s trending in the industry – or at least try to be! But more often than not we hit a dead end when it comes to explaining what these trends are.

September Roundup: Brandanew is 1, What’s Your Brand Story?

Brandanew

Last year this day, October 7th, 2014, we registered the Brandanew domain name and got a placeholder and social media handles. The site and background work took another few months before the official launch in March 2015.

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Top Five Branding Strategies You Can Leverage in 2017

Brandanew

Businesses of all sizes develop branding strategies to ultimately develop a distinction over competitive offerings in a customer’s mind. Your customers should be able to distill your brand’s essence in your stories, marketing activities and products.

5 Common Mistakes Made By Content Marketing Beginners

Brandanew

Look around and you’ll notice that almost every other company – rather, all of them, are trying their hand at content marketing. And most them, are failing! It’s not because they didn’t publish enough number of articles on their blog , didn’t take PR seriously or something like that.

Is Influencer Marketing the Future of Marketing?

Brandanew

YouTubers, bloggers, Instagrammers, and other social media influencers are dominating the world of advertising and brand endorsements. But does this mean that influencer marketing is taking the place of traditional advertising?

Branding For Startups: 6 Ways To Create Awareness (At A Shoestring Budget!)

Brandanew

Today, there are zillions of startups across the digital space struggling to create a significant online presence. Sure, company websites are bound to give you a digital footprint but where is the audience to show off your management skills with?

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How Restaurants Are Using Social Media Effectively (And What You Can Learn)

Brandanew

When all businesses are using social media , why should restaurants be left behind? However, due to very nature of their business, the social strategies across industries need to be customized.

5 Mistakes You May Be Making While Creating Your Personal Brands

Brandanew

Contrary to popular beliefs, in this day and age, the term branding is no longer just related to companies or products. As a matter of fact, every individual is a personal brand today.

Why Do B2B Companies Need To Prioritize Social Media

Brandanew

“You need to be where your customers are!” This is the old school mantra that works pretty well in the today’s world of marketing. It means that your business should have representation where your audience is active. Although this might sound simple, it can be difficult to do right.

What Sort of a Brand Leader Are You?

Brandanew

Like many of you, I recently read an article on Steve jobs and his impact on the Silicon Valley brand leaders. Startups and small businesses like to emulate their heroes to replicate success.

5 SEO Techniques That You Need To Retire NOW

Brandanew

Marketers the world over collectively heave a big sigh every time Google makes a change on its search algorithms. It happened with the previous Panda and Penguin releases and as marketers we always need to be prepared for the new.

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