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What type of lean startup experiment should I run?

Grasshopper Herder

When I was studying marketing I had an arms length list of research techniques like conjoint analysis, surveys, and focus groups. After I read Four Steps to the Epiphany, there was only one: Get out of the building and talk to customers!

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The Complete Team

Grasshopper Herder

The complete team is able to complete the Build-Measure-Learn loop including all Four Parts of the Minimum Viable Product. Including Channel & Relationship!

The Four Parts of a Minimal Viable Product

Grasshopper Herder

Isn''t an MVP just a bare bones product? If people sign up for our MVP, that means we''ve got Product/Market Fit, right? Nope. A real MVP has four critical parts. Lean Startups Minimum Viable Product Product/Market Fit product/market fit storyboarding

The Four Parts of a Minimum Viable Product

Grasshopper Herder

Isn''t an MVP just a bare bones product? If people sign up for our MVP, that means we''ve got Product/Market Fit, right? Nope. A real MVP has four critical parts. Lean Startups Minimum Viable Product Product/Market Fit product/market fit storyboarding

Lean Startup in the Enterprise Anti-Pattern: The Lean Waterfall

Grasshopper Herder

More enterprise scale companies are drinking the lean Kool Aid and starting to implement Lean Startup. In doing so, they are failing at the most basic level.

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Lean Enterprise & Innovation Ecosystems

Grasshopper Herder

Lean Startup + Enterprise = Lean Enterprise. Comparing an enterprise to a startup is like comparing an ocean to a dolphin. They simply don’t equate. Lean Enterprise Lean Startups innovation ecosystem lean ecosystem lean enterprise

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One Lean Startup Experiment Per Week

Grasshopper Herder

The faster we can go around the Build-Measure-Learn loop, the faster we validate our business model. So how fast is fast enough? Lean Enterprise Lean Startups Managing Entrepreneurship lean-enterprise

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False Positives and Product / Market Fit

Grasshopper Herder

Lean Startup is hard. All we want is to build something people want. Which one of these tests will actually tell us if we have the fabled Product / Market Fit? Business Model Lean Startups customer development survey product/market fit startup marketing pyramid survey.io

Selling a Kick in the Ass

Grasshopper Herder

"Everyone" is not our customer. Neither are "Consumers" or "SMBs." Unless the problem we are solving is death, not everyone wants our solution.

How to Verify Your Assumptions At Small Sample Sizes

Grasshopper Herder

(This is a guest post by Luke Szyrmer, a Product Manager and Consultant, and author of the just released Launch Tomorrow, a book on the use of paid advertising to test, launch, and promote new products. You can find Luke on Twitter, LinkedIn or his website.) Every block of stone has a statue inside it and it is the task of the [founder] to […] The post How to Verify Your Assumptions At Small Sample Sizes appeared first on GrasshopperHerder.com. Lean Startup

Reuniting Product Management and Lean UX

Grasshopper Herder

We product managers have let ourselves be put into smaller product owner boxes. We''ve been focused on process when the biggest risks are about markets. Product Management User Experience lean UX user experience

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6 Reasons Your Conversion Rate is Zero

Grasshopper Herder

Nothing is worse that seeing an entrepreneur abandon a potentially good idea because they ran a landing page test and found a low (or zero) % conversion rate. That’s called a false negative. Here are a few things to check when our conversion rate looks so low that we’re considering abandoning an idea. I’ll list them in order of least likely to most likely based on my experience. The post 6 Reasons Your Conversion Rate is Zero appeared first on GrasshopperHerder.com.

Lean in Larger Organizations – Interview with Jay Badenhope

Grasshopper Herder

Jay Badenhope (Senior Product Manager of JustAnswer) leads product teams that experiment and build things to solve meaningful customer problems. I reached out to him to chat about his approach to implementing lean startup in large- and mid-size companies. You can find him on Twitter or LinkedIn) Q: What is the difference between running lean in a very large vs. […]. Lean Enterprise Managing Entrepreneurship Product Management Strategy lean startup in Lean Startups lean-enterprise

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Putting User Insights Into Context

Grasshopper Herder

(This is a guest post by Michael Bamberger. He is the co-founder of Alpha UX, a real-time user insights platform for enterprise product teams. I reached out to chat about his approach for generating user insights for new products. You can find him on Twitter or Linkedin.)

Guest Post: 5-Steps to Prioritization That Actually Works

Grasshopper Herder

(This is a guest post by Dan Toma, an Accelerator Manager and Coach, and author of the upcoming The Corporate Startup Book. You can find Dan on Twitter, LinkedIn or his blog.) Like with so many other good ideas that looks trivial on paper, but people struggle applying, prioritization using a Hi-Lo diagram will be classified, by the ones that tried […] The post Guest Post: 5-Steps to Prioritization That Actually Works appeared first on GrasshopperHerder.com.

Templates Suck, Here’s Our Lean Startup Template

Grasshopper Herder

Every few weeks, someone asks me if there’s a template that they should use to define their lean startup experiments…and I say no. I’m not a big fan of templates in the broad sense of a one size fits all template to define experiments regardless of the context. I am a huge fan of having […]. Lean Enterprise Lean Startups Managing Entrepreneurship experiment design metrics templates

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Corporate Lean Anti-Patterns: 5 minute video

Grasshopper Herder

Unlike startups, large companies have many moving parts to manage when attempting to lean new ways for creating customer value.

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Straw Man Lean Enterprise

Grasshopper Herder

The enterprise adoption of lean startup principles is following much the same course as startup ecosystems adopting lean startup. It''s the Lean Hype Cycle. Lean Enterprise Lean Startups innovation ecosystem lean enterprise

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Business Model Canvas for User Experience

Grasshopper Herder

The Business Model Canvas is the tool of choice for a business dashboard. It very much appeals to the business guy in me. It irks the UX part of my brain. Business Model User Experience business model business model canvas business plans user experience

Customers and Causality

Grasshopper Herder

When looking for product/market fit, we start with the customer. That''s the "market" part of product/market fit. Everything starts and ends with the customer. Customer Development Lean Startups Product/Market Fit customer segmentation product/market fit

Work Life Balance Tip: Go for Flow Instead

Grasshopper Herder

Forget work life balance, it's a bad concept. Work is a subset of life. It isn’t separate. Here's a work life balance tip: Forget balance and go for flow. The post Work Life Balance Tip: Go for Flow Instead appeared first on GrasshopperHerder.com. Miscellaneous Productivity

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Assumption vs. Hypothesis – To the Death!

Grasshopper Herder

We're using assumption and hypothesis interchangeably. Assumptions should be challenged and clarified with research. Hypotheses should be tested. Experiment Design Lean Startups experiment design

Fish Bowl Leads

Grasshopper Herder

(This is a guest post by Sean Murphy, who coaches early stage technology firms. You can find Sean on Twitter, LinkedIn or on his blog.) You are back from a tradeshow and have 400 business cards in a large pile on the table.

Comprehension vs. Commitment

Grasshopper Herder

I hate premature surrender. That’s what happens when the signal from the market is NO, but you don’t truly grasp why. Landing Page vs. Comprehension Test. Experiment Design comprehension test landing page test Lean Startups smoke test

The Rudder Fallacy – Adopting Lean Startup

Grasshopper Herder

In a lean startup, team velocity proceeds measurable product progress. Before there is velocity, no measurable progress can be seen on any metrics dashboard. Lean Enterprise Lean Startups Managing Entrepreneurship adopting lean startup agile velocity metrics

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Guest Post: Pitching to Investors: A Lean Startup Perspective

Grasshopper Herder

(Andy Cars, founder of Seedcap and Lean Ventures, helps startups with strategy, business development, lean startup and fundraising, and large companies create and execute on their innovation strategies. If he’s not busy helping startups and enterprises, you can probably find him on Twitter and LinkedIn.) Much has been written on how to pitch to investors.

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Demo Day Fundraising and The Lean Startup

Grasshopper Herder

Lean Startup takes our biggest business risk and reduces it. If our biggest risk is that our demo day fundraising pitch will fail, we can test that. The post Demo Day Fundraising and The Lean Startup appeared first on GrasshopperHerder.com. Accelerators & Incubators Lean Startup Fundraising

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21st Century Education

Grasshopper Herder

The ability to answer pre-formulated questions doesn’t help us as entrepreneurs. When building a new business model, there is no test or quiz to cram for. Human Resources

Concierge vs. Wizard of Oz Test

Grasshopper Herder

There are two lean startup methods that are often confused with one another. As a result, they're often misused: Wizard of Oz and Concierge The post Concierge vs. Wizard of Oz Test appeared first on GrasshopperHerder.com. Lean Startup User Experience & Research Evaluative Product Experiment Experiment Design & Template Generative Product Research Minimum Viable Product Product Management

Lean & Startup Patterns – Interview with Sam McAfee

Grasshopper Herder

(Sam McAfee is the Chief Technology Officer of POPVOX and author of Startup Patterns. I reached out to chat about his approach on Lean, startups and teamwork. You can find him on Twitter or Linkedin.) Q: What are the differences between Agile Software Development and Lean Software Development? A: At the highest level, the difference between Agile and Lean software development is mainly […]. Lean Startup Teamwork & Leadership lean manufacturing lean product development lean startup

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Killed by Expectations

Grasshopper Herder

How much stress, anger and frustration can one simple malfunction or a minute delay in response cause? We experience expectation frustration on a daily basis. Lean Startups Customer Development kano model

10 Lean Startup Machine Tips and Tricks

Grasshopper Herder

I was at Lean Startup Machine in New York last weekend and I was so impressed by a post by Cindy Alvarez that Trevor distributed, 10 Things I’ve Learned, that I decided to blatantly copy her and create my own top ten list. Unfortunately I’m a terrible editor. So here are 21 things: …and the [.]. Lean Startups and Customer Development

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Playing Lean – Interview with Simen Fure Jørgensen

Grasshopper Herder

(Simen is the creator of Playing Lean, the board game about Lean Startup that is now live on Kickstarter. He’s the CEO of Iterate, a Norwegian consultancy that specialises in Lean Startup. I reached out to him to chat about his approach to teaching Lean. You can find him on Twitter and Linkedin.) Q: How […]. Lean Startups Managing Entrepreneurship board game education

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Importance = Business Impact * Uncertainty

Grasshopper Herder

How we define “important” defines how we spend our days. We can endlessly debate what’s important without actually doing anything about any of it. The post Importance = Business Impact * Uncertainty appeared first on GrasshopperHerder.com. Lean Startup prioritization Product Management Productivity

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The Ultimate Guide to Running a Lean Startup

Grasshopper Herder

Do not click this link or read this post. Build Measure Learn is a process, not a bumper sticker. Don''t read posts with titles like "The Ultimate Guide to Running a Lean Startup.". Lean Startups

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4 Categories of B2B Customers

Grasshopper Herder

It’s hard to keep tab of sales when we’re talking to customers. B2B startups founders with limited sales experience have trouble with qualifying leads. Customer Development Sales b2b sales

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Living Lean

Grasshopper Herder

Lean Startup is not easy. It sounds easy when you hear Eric talk. "I''ll I''ll put up a launchrock page! Now I''m a Lean Startup." Sorry. it doesn''t work like that. Lean Startups Managing Entrepreneurship Minimum Viable Product MVP

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Guest Post: Preparing Customer Discovery Interviews

Grasshopper Herder

(Nick Noreña, a Lean Startup Coach at TriKro, works with teams and organizations to help them implement Lean techniques in their daily business. An entrepreneur at heart, his favorite thing to do is work with early stage startups. If he’s not in his office in San Francisco, you can probably find him on a long […] The post Guest Post: Preparing Customer Discovery Interviews appeared first on GrasshopperHerder.com. Lean Startup

Success Metric vs. Fail Condition – To the Pain!

Grasshopper Herder

I reject the idea of a success metric. As entrepreneurs, we are biased towards our vision, towards optimizing, towards self delusion. Guard against delusion. Experiment Design Lean Startups experiment experiment design

Being Helpful – Interview with Kevin Dewalt

Grasshopper Herder

But how do you find those 10 people? Earn their trust? The answer is pretty obvious - first prove you’re worth their time by helping them. Customer Development Lean Startups Marketing Sales customer discovery marketing sales