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Secret Strategies To Get The Best Legal Talent To Notice Your Firm

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Law firms today recognize that the talent you have on your staff is the single most competitive advantage you can have over the competition. Attracting the best talent for every aspect of your business, from support staff to your team of attorneys is crucial for your success.

The Top 3 Reasons Why Going Deep Is the Best Way to Grow Your Engineering Firm

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Have you ever wondered what makes one engineering firm more successful than another? Why is it that some just naturally win over more clients, and what is their strategy? As a growing engineering firm, these are the questions you are asking yourself, but the answer might not be what it seems.

What You Need To Know About RPA and How It Will Impact Your Accounting Firm

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Have you heard of Robotic Process Automation (RPA)? If you haven’t, it’s one of the biggest trends in business automation, and it has the potential to increase your ROI up to 200% by allowing you to focus your resources where they really matter. On your Customer.

What You Need To Know About RPA and How It Will Impact Your Accounting Firm

Women Entrepreneurs Can

Have you heard of Robotic Process Automation (RPA)? If you haven’t, it’s one of the biggest trends in business automation, and it has the potential to increase your ROI up to 200% by allowing you to focus your resources where they really matter. On your Customer.

4 Ways To Get Your Customers To Use Your B2B eCommerce Site

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The world of eCommerce is one of the fastest growing markets today. Many consumers find online shopping to be more convenient and efficient.

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What Are Our Ideal Work Hours?

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The workplace has changed over the last few decades. Once, what was most important were things like adhering to a certain set schedule from nine to five. That was expected and demanded. But the workplace has changed and workers have changed, too. Think about technology, for example.

The How – and Why – of Event Marketing for Small Businesses

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In a recent report, Frost and Sullivan found that live events are worth $500 billion. In case you are wondering, this is huge, and B2B marketers are investing 20-30% of their budgets on event marketing each year.

A High-Level Guide To Low Budget Marketing for Nonprofits

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Marketing is crucial for nonprofits, but if you have spent any amount of time in the nonprofit sector, you know that this comes with its own seemingly impossible challenges. Nonprofits depend largely upon funders for money.

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How to Use Colors to Influence Shoppers

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Did you know many people choose what they buy based on color? Believe it or not, the color of a product accounts for 85% of the reason people select one product over another. Color can significantly influence customer behavior and it shouldn’t be kept limited to a product line.

The Future of Manufacturing: The Top 5 Trends You Need to Know About

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Manufacturing is an industry driven by innovation. Growth in manufacturing technology is constantly changing the industry, propelling it forward to meet the demands of a worldwide market.

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SEO in 2019: What You REALLY Need to Know

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Mark Bruneman is the Principal Digital Marketing Strategist at a firm specialising in Data Center Migrations and Transformations. They service very large companies who have very large data centers that are overflowing, moving, and/or changing to accommodate new technologies or business practices.

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How Video Can Bring More Qualified Leads to Your Law Firm

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When searching for an attorney, one of the main features a prospective client is looking for is the free consultation.

How to Manage Your Reputation to Attract the Best Engineering Talent

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As an engineering firm, your reputation is everything, but at the end of the day, you’ll only ever be as good as the quality of your staff. Your reputation isn’t just important for attracting clients, it is critical for attracting the talent into your firm as well.

6 Female Entrepreneurs We Can All Learn Something From

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Social activist Betty Friedan once said , “The problem that has no name — which is simply the fact that American women are kept from growing to their full human capacities — is taking a far greater toll on the physical and mental health of our country than any known disease.”.

Your Ultimate Guide to Starting a Business with Student Loan Debt

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As higher education becomes more and more expensive, student loan debt is becoming an increasingly daunting figure — $1.5 trillion in fact. Most students incur anywhere from $10,000 to $25,000 in debt. This number is only going up as tuition levy rises.

26 Must-Know eCommerce Stats for 2019

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It’s 2019, and ecommerce is exploding. Consumer expectations are getting higher, causing companies to shorten delivery times, wave shipping fees, and develop smarter technology. By 2040, an estimated 95% of purchases will be made online.

4 Reasons Why Freelancing Will Continue to Grow in Popularity in 2019

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In 2017, Upwork and Freelancers Union released a comprehensive study of the freelance workforce in the U.S. They found that 57.3M people freelance, which constitutes 36% of the workforce. Moreover, they expect that freelancers will become the workforce majority by 2027, reaching 86.5M.

Referral Program Strategies: How to Build Your Happy Customer Base

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There’s no better advocate for your company than a happy customer. This is why referral programs are so successful. When existing clients or customers refer their friends and family, they’re telling them how much they value your product or service.

12 Social Media Marketing Mistakes to Avoid in 2019

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Social media marketing can be difficult to master because the Internet constantly changes and shifts — not just year-to-year, but also sometimes day-to-day. And let’s face it, the last thing you want is to waste your marketing efforts. The number of people on social media grows every year.

6 Steps to Growing Your Freelance Business to Six Figures

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If you’re a freelancer , you’ll likely know what it’s like to find yourself in a feast or famine cycle, where you’re either swamped with work or looking everywhere for it. But just because many people find themselves in this cycle, doesn’t mean it has to be this way.

Effective Practices for Maximizing Your Ecommerce Customer Service

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Customer service and support have become very important for business success. Nowadays, consumers would rather do business with companies that provide exceptional customer service than companies with good product quality.

Tips for Keeping Employees Engaged and Motivated

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Among U.S. employees, only 31 percent are actively engaged at work. This means over 50 percent of employees are showing up to work, accomplishing the bare minimum and checking out at 5:00. When a workplace operates under these conditions, productivity, motivation, and morale drop.

When, Why and How to Buy a Car for Your Business

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If the nature of your business requires a substantial amount of driving from you or your employees, perhaps the time’s come to purchase a company vehicle. For some business owners, owning a company car conveys prestige and success in the eyes of their customers and competition.

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Digital Marketing Trends 2019 — Why Video Marketing Is The Way To Go

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One of the most important trends in digital marketing you need to know about this year is that video is the way to go. As outlined in the infographic below , creating video content has never been easier, thanks to the modern smartphones with excellent cameras.

6 Top-Tips For Building Your Mobile-First Friendly Website

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It’s 2019, and while the desktop version of your website is awesome, it’s time to go mobile. It’s expected that there’ll be 2.7 billion smartphone users by the end of this year , and users are now spending 69% of their media time on their mobile device.

Finding the Perfect Business Partner for Your Small Business

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If you’ve ever considered starting your own business, then you’ve probably thought of the many obstacles lying ahead: From securing funding for startup costs to structuring a sound business model and pitch that catches the attention of investors, there’s a lot to get done.

How Much Cash Should My Startup Designate to Digital Marketing?

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In business, you have to spend money to make money. When you’re starting out, you probably have a low budget and are unsure about how you should spend your money. One thing you should be spending your money on is marketing. You have to get the word out somehow.

How a Weak Name Can Diminish the Value of Your Brand

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When you’re choosing a company name , you could find people who tell you not to worry about a name because they believe there is not any tangible value to a business name. These same people think that names are just a waste of time and resources.

Why Succession Planning Is Key to the Survival of Your Business

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So, you’ve successfully created your own startup and things are going well. The business is profitable and growing, you’re hiring more employees, and everything is looking up. But, what does the future of your business look like?

What to Learn From the Best Places to Work

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Google , Costco, Starbucks — these companies have dominated lists of “best places to work” for years. That’s because these companies place an emphasis on cultivating a positive corporate culture that benefits all workers, not just those at the top.

The Growth of Women Owned Businesses

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A few decades ago, if you went searching for a woman-owned business you might have a harder time of it. That’s because for centuries, women have been relegated to the back burner of building wealth and controlling revenue.

Startups and Out-of-Home Advertising: Why You Shouldn’t Dismiss the Idea of Using Billboards

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Billboards and other out-of-home (OOH) advertising formats are used frequently by huge technology companies and exciting new startups. Despite their old school reputation, billboard ads are more popular than ever. In fact, the industry is expected to see double-digit growth this year.

How to Create a Business Continuity Plan

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If you’ve ever thought about how to protect your house in the event of an emergency, be it natural or otherwise, you’re probably familiar with a continuity plan to some degree. In the case of a house fire, you might have planned your route to the nearest fire extinguisher.

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Do Highly Intelligent People Make Bad Leaders?

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There are various qualities that define a good leader. They include: Decision-making skills. Critical thinking. The ability to negotiate and understand issues. Drive. An expectation of success.

5 Ways to Successfully Manage Today’s Hyper-Connected Workforce

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Like all technology, connected tech has both its positives and negatives. Connected tech is allowing more and more employees the ability to work from home, which can in turn allow them to be more present in the lives of their families.

Link Building Strategies That Drive Viable Results

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Many businesses today leverage search engine optimization (SEO), in order to boost their online visibility, credibility and awareness. Nowadays, competing on the overcrowded market has become increasingly difficult and many businesses simply need SEO, in order to stand out.

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5 Hidden Steps to Startup Success

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When it comes to startups, there is really no one formula for success. Conversely, however, there are always going to be tried and true methods for being successful at anything, ranging from parenting to friendships to starting a company.

Passionate Entrepreneur, Before Your Marriage Goes Downhill, Read This

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We all know that one super busy, successful guy, let us name him Bill, that has just recently gotten divorced from his wife (or is about to). Or that very boring neighbor, Alice, that doesn’t stop complaining about her marital issues with her entrepreneurial-spirited husband that is never home.

Public Liability Insurance VS General Liability: A Comparison Of Scope And Limitations

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If you are unfamiliar with the term, you may be wondering what the term liability coverage actually means. In a nutshell, it’s a special type of business insurance with the means to encompass all of the holder’s accountabilities, as well as incidents.

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From PTA to MBA: How Being a Parent Prepares You for an MBA — And Success as an Entrepreneur

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It’s one of the great debates of our time and has been for decades: how can one successfully balance both a career and parenthood?

Litigation As a Last Resort: How Mediation Can Help Small Businesses

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People assume that running a small business means that you have to deal with less stress and have fewer problems, but it’s not the case. Challenges of being in charge of small business are many and keeping up with them can have a bad impact on your health.

Becoming Your Own Boss: 5 Tips for Beginners

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Being your own boss is just one of many perks when starting your own business. There’s no one to boss you around, shout at you, or breathe down your neck while you go on about your daily tasks; what’s not to like, right?

Protecting Intellectual Property: Strategies for Startups

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In the rush to get your business off the ground, you might neglect the need to protect your intellectual property. But if your intellectual property is original and differentiates you from your competition, it will be one of the most valuable parts of your business.