Women Entrepreneurs Can

Finding the Perfect Business Partner for Your Small Business

Women Entrepreneurs Can

If you’ve ever considered starting your own business, then you’ve probably thought of the many obstacles lying ahead: From securing funding for startup costs to structuring a sound business model and pitch that catches the attention of investors, there’s a lot to get done.

6 Female Entrepreneurs We Can All Learn Something From

Women Entrepreneurs Can

Social activist Betty Friedan once said , “The problem that has no name — which is simply the fact that American women are kept from growing to their full human capacities — is taking a far greater toll on the physical and mental health of our country than any known disease.”.

SEO in 2019: What You REALLY Need to Know

Women Entrepreneurs Can

Mark Bruneman is the Principal Digital Marketing Strategist at a firm specialising in Data Center Migrations and Transformations. They service very large companies who have very large data centers that are overflowing, moving, and/or changing to accommodate new technologies or business practices.

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What to Learn From the Best Places to Work

Women Entrepreneurs Can

Google , Costco, Starbucks — these companies have dominated lists of “best places to work” for years. That’s because these companies place an emphasis on cultivating a positive corporate culture that benefits all workers, not just those at the top.

12 Social Media Marketing Mistakes to Avoid in 2019

Women Entrepreneurs Can

Social media marketing can be difficult to master because the Internet constantly changes and shifts — not just year-to-year, but also sometimes day-to-day. And let’s face it, the last thing you want is to waste your marketing efforts. The number of people on social media grows every year.

Your Ultimate Guide to Starting a Business with Student Loan Debt

Women Entrepreneurs Can

As higher education becomes more and more expensive, student loan debt is becoming an increasingly daunting figure — $1.5 trillion in fact. Most students incur anywhere from $10,000 to $25,000 in debt. This number is only going up as tuition levy rises.

Startups and Out-of-Home Advertising: Why You Shouldn’t Dismiss the Idea of Using Billboards

Women Entrepreneurs Can

Billboards and other out-of-home (OOH) advertising formats are used frequently by huge technology companies and exciting new startups. Despite their old school reputation, billboard ads are more popular than ever. In fact, the industry is expected to see double-digit growth this year.

How to Create a Business Continuity Plan

Women Entrepreneurs Can

If you’ve ever thought about how to protect your house in the event of an emergency, be it natural or otherwise, you’re probably familiar with a continuity plan to some degree. In the case of a house fire, you might have planned your route to the nearest fire extinguisher.

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The Growth of Women Owned Businesses

Women Entrepreneurs Can

A few decades ago, if you went searching for a woman-owned business you might have a harder time of it. That’s because for centuries, women have been relegated to the back burner of building wealth and controlling revenue.

How a Weak Name Can Diminish the Value of Your Brand

Women Entrepreneurs Can

When you’re choosing a company name , you could find people who tell you not to worry about a name because they believe there is not any tangible value to a business name. These same people think that names are just a waste of time and resources.

Why Succession Planning Is Key to the Survival of Your Business

Women Entrepreneurs Can

So, you’ve successfully created your own startup and things are going well. The business is profitable and growing, you’re hiring more employees, and everything is looking up. But, what does the future of your business look like?

How Much Cash Should My Startup Designate to Digital Marketing?

Women Entrepreneurs Can

In business, you have to spend money to make money. When you’re starting out, you probably have a low budget and are unsure about how you should spend your money. One thing you should be spending your money on is marketing. You have to get the word out somehow.

Do Highly Intelligent People Make Bad Leaders?

Women Entrepreneurs Can

There are various qualities that define a good leader. They include: Decision-making skills. Critical thinking. The ability to negotiate and understand issues. Drive. An expectation of success.

Tips for Keeping Employees Engaged and Motivated

Women Entrepreneurs Can

Among U.S. employees, only 31 percent are actively engaged at work. This means over 50 percent of employees are showing up to work, accomplishing the bare minimum and checking out at 5:00. When a workplace operates under these conditions, productivity, motivation, and morale drop.

5 Ways to Successfully Manage Today’s Hyper-Connected Workforce

Women Entrepreneurs Can

Like all technology, connected tech has both its positives and negatives. Connected tech is allowing more and more employees the ability to work from home, which can in turn allow them to be more present in the lives of their families.

Passionate Entrepreneur, Before Your Marriage Goes Downhill, Read This

Women Entrepreneurs Can

We all know that one super busy, successful guy, let us name him Bill, that has just recently gotten divorced from his wife (or is about to). Or that very boring neighbor, Alice, that doesn’t stop complaining about her marital issues with her entrepreneurial-spirited husband that is never home.

Link Building Strategies That Drive Viable Results

Women Entrepreneurs Can

Many businesses today leverage search engine optimization (SEO), in order to boost their online visibility, credibility and awareness. Nowadays, competing on the overcrowded market has become increasingly difficult and many businesses simply need SEO, in order to stand out.

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Public Liability Insurance VS General Liability: A Comparison Of Scope And Limitations

Women Entrepreneurs Can

If you are unfamiliar with the term, you may be wondering what the term liability coverage actually means. In a nutshell, it’s a special type of business insurance with the means to encompass all of the holder’s accountabilities, as well as incidents.

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From PTA to MBA: How Being a Parent Prepares You for an MBA — And Success as an Entrepreneur

Women Entrepreneurs Can

It’s one of the great debates of our time and has been for decades: how can one successfully balance both a career and parenthood?

5 Hidden Steps to Startup Success

Women Entrepreneurs Can

When it comes to startups, there is really no one formula for success. Conversely, however, there are always going to be tried and true methods for being successful at anything, ranging from parenting to friendships to starting a company.

Litigation As a Last Resort: How Mediation Can Help Small Businesses

Women Entrepreneurs Can

People assume that running a small business means that you have to deal with less stress and have fewer problems, but it’s not the case. Challenges of being in charge of small business are many and keeping up with them can have a bad impact on your health.

Becoming Your Own Boss: 5 Tips for Beginners

Women Entrepreneurs Can

Being your own boss is just one of many perks when starting your own business. There’s no one to boss you around, shout at you, or breathe down your neck while you go on about your daily tasks; what’s not to like, right?

Protecting Intellectual Property: Strategies for Startups

Women Entrepreneurs Can

In the rush to get your business off the ground, you might neglect the need to protect your intellectual property. But if your intellectual property is original and differentiates you from your competition, it will be one of the most valuable parts of your business.

Should Your Startup Be an Agile Company

Women Entrepreneurs Can

In the very early days of any startup, the matters of company strategy , structure, culture and leadership are rarely formally addressed. They are allowed to develop organically which, unfortunately, can have some negative consequences well into the future.

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The In’s and Out’s of Simple – Yet Impactful – Logo Designs

Women Entrepreneurs Can

Brand identity plays a huge role in the marketing success of your business. A logo is the backbone of your branding, and is the first marker many clients will associate with you and your product or service.

How to Create a Billing Strategy That Will Help You Get Paid Faster

Women Entrepreneurs Can

Poor cash flow is the reason why 82% of SMBs fail. This stat should be a wake-up call for all entrepreneurs to take their cash management and billing more seriously.

How to Get More Positive Online Reviews (and Deal with the Negative)

Women Entrepreneurs Can

Whether you’re in the midst of growing your new startup or the CEO of an established business, online reviews play a valuable role in your success. An online review, both positive or negative, can make the difference in if your customer chooses your business over another.

Top Tips to Finally Quit Your Day Job

Women Entrepreneurs Can

I started my marketing agency with an investment of $10 to buy my domain name, $10 for web hosting, $80 for a WordPress template – and nothing else, other than time. I wrote my web copy myself, did my web design myself and officially “launched” in October 2010. I would work my full time day job, and then do client work at night and on weekends. That hard work quickly paid off, however, and 4 months later, I was able to quit my full time job.

Why Do So Many Entrepreneurs and Small Business Owners Suffer from Anxiety and Depression?

Women Entrepreneurs Can

I personally think that entrepreneurs and small business owners are more at risk for anxiety and depression because they place so much pressure on themselves to be successful. No one wants to be viewed as a failure, so we will often work an ungodly number of hours and experience periods of isolation that can be downright miserable. When things are going great, the sky is the limit – but when they aren’t going so great, we often feel the lowest of low.

Understanding Precision Marketing and How It Can Increase Your Revenue

Women Entrepreneurs Can

There are over 2 billion users on Facebook , while Instagram has finally surpassed the 1 billion mark. Truly amazing numbers. For you as a business owner who’s looking to up your marketing game, this means that your customers are out there, ready and waiting. One snag, though: If you post your content without much thought, you won’t hit the spot. Instead, you’ll be as good as shooting an arrow into the universe in the vain hope that you’ll hit something.

7 Job Qualifications For Intrapreneurs In Any Company

Startup Professionals Musings

Every mature company I know is looking for more innovation from within. They are painfully aware that tenure on the list of S&P companies is shrinking – from thirty-three years back in 1964, down to twenty-four in 2016, and predicted to be just twelve by 2027.

Techstars Studio and the Studio Model

Feld Thoughts

Today, Techstars announced a new initiative called Techstars Studio which will allow Techstars to source new company concepts from Techstars alumni founders, community leaders, venture capitalists, mentors, and corporate partners.

6 Misconceptions Plague True Social Entrepreneurship

Startup Professionals Musings

An entrepreneur lifestyle that continues to gain in popularity these days is being a “social entrepreneur.”

A Great Example of A Professor’s Involvement With A Startup Community

Feld Thoughts

I received a Silicon Flatirons email from Phil Weiser this morning in his role as Silicon Flatirons Founder and Executive Director. My partners and I, especially Jason Mendelson, have been very involved with Silicon Flatirons over the past decade. I have a chapter in Startup Communities that uses CU Boulder – and specifically Silicon Flatirons – as an example of a much better way than the traditional approach (circa 2012) for a university to engage with the startup community.

Book: The More You Hustle, The Luckier You Get

Feld Thoughts

James Oliver, Jr. has written a fun book that is part memoir, part advice, for what he calls Parentpreneurs (entrepreneurs who are trying to raise kids.) He’s got a website with a bunch of history about him, his journey, and the book.

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Why Has Seed Investing Declined? And What Does this Mean for the Future?

Both Sides of the Table

Seed investments are down by any measure (funds, deals, dollars) over the past 3 years in deals < $1 million AND in deals between $1–5 million. What gives?

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7 Action Items Build A Sustainable Innovation Culture

Startup Professionals Musings

Every business founder knows the need for a culture that promotes continuous innovation, an entrepreneurial spirit, and one that creates sustainable value across all functions in the business. Yet most don’t really know how to create that environment, or assess when they have achieved it.

10 Thinking Methods That Foster Business Innovation

Startup Professionals Musings

Innovation is the key to long-term business success, both in startups as well as established organizations. Yet every business and every entrepreneur I know struggles with this challenge, focused on hiring the right people and implementing the right process.

Robin Hauser’s Film Bias at the Boulder International Film Festival 2019

Feld Thoughts

Amy and I are long-time supporters of the Boulder International Film Festival. The 2019 fes tival starts soon and runs from February 28 to March 3rd. Bias , one of the documentaries that we helped fund, is making its Colorado Premier and showing on Saturday, March 2, 2019 at 10:00 am.

5 Keys To Starting A New Venture In Your Local Town

Startup Professionals Musings

Image via Wikipedia From the advice I hear these days, if you want to be a successful entrepreneur, you need to be in Silicon Valley, Boston, New York, or one of the few other financial hubs around the world.

The Average Startup Overnight Success Takes Six Years

Startup Professionals Musings

Every startup founder knows implicitly that startup success is a long hard road. Yet we always dream that we are the exception to the rule. So once in a while it’s good to look at some facts to temper our imagination.

Happy Robot Valentines Day

Feld Thoughts

Day 1 of Sphero’s RVR pre-order campaign is off to a great start (> 1000 backers, > $250,000 in the first 24 hours.) It’s Day 2, but for some people in the tech world it’s always Day 1, so if you missed RVR, go take a look and jump in on the pre-order fun.

Davos: Not just for the elite

deal architect

Alan Alper, VP and Editorial Director, has his fingerprints on most Cognizant marketing publications and events. He has been involved in the planning of Cognizant's presence and pitches at the annual meeting of the World Economic Forum for the last. Globalization and Technology Industry Commentary

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