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Your Best Employee Just Quit. Now What?

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It’s a great time to be a job seeker in the U.S. The job market is the hottest it has been in the past 50 years as the U.S. economy added jobs for 100 months in a row.

Digital Marketing Trends 2019 — Why Video Marketing Is The Way To Go

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One of the most important trends in digital marketing you need to know about this year is that video is the way to go. As outlined in the infographic below , creating video content has never been easier, thanks to the modern smartphones with excellent cameras.

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4 Testing Tips You Need To Read Before Launching Your Business Website

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Your website is such an important marketing tool and it’s vital that everything is perfect before it goes online. If the website doesn’t load properly or the links aren’t working correctly, consumers will quickly get frustrated and leave the site.

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Know the Numbers When Building Content Marketing Plans

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Women are justifiably wary about female-specific content that has no relevance to any gender. Take, for example, the ridiculousness of the “Bic for Her” pen designed for women. Is this really necessary?

4 Ways To Get Your Customers To Use Your B2B eCommerce Site

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The world of eCommerce is one of the fastest growing markets today. Many consumers find online shopping to be more convenient and efficient.

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Why Your Site’s Typography Should Be Influenced by Your Business’s Industry

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Figuring out what typography to use for a design is a bit of an art. Different industries call for a different voice when it comes to design and content. The niche a business falls into impacts the type of font which should be used.

6 Business Lessons from a Car Salesperson

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Car salespersons are some of the most talented professionals when it comes to pitching and closing a sale. Think about it: Without knowing who will walk into the lot next to buy a car, they have to read their customer’s body language and intent immediately (are they just looking, or looking to buy?).

Best U.S. Cities for Startups

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It’s no secret that a lot of people are thinking about starting their own business. After all, there is nothing as satisfying as having your own company. Unfortunately, however, launching a brand new business isn’t as easy – or as glamorous – as TV shows make it out to be.

6 Women Entrepreneurs Who Failed Before Succeeding

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Many years ago, the business world was full of men in tailored suits, while women stayed at home to support their husband. This usually meant looking after the kids, cleaning and preparing home-cooked meals for the family.

Becoming Your Own Boss: 5 Tips for Beginners

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Being your own boss is just one of many perks when starting your own business. There’s no one to boss you around, shout at you, or breathe down your neck while you go on about your daily tasks; what’s not to like, right?

4 Things You Need To Know About Email Response Times

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We may live in a time of social media, but email continues to be the preferred channel for business communication. According to an email statistics report by the Radicati Group , as of 2018, approximately 124.5 billion business emails are sent and received each year. Meanwhile, around 111.1

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3 Things You Need To Know About Email Response Times

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We may live in a time of social media, but email continues to be the preferred channel for business communication. According to an email statistics report by the Radicati Group , as of 2018, approximately 124.5 billion business emails are sent and received each year. Meanwhile, around 111.1

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How You Can Benefit from Your Building Design

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We often hear the phrase that humans are the product of their genes and their environment. As working professionals, our environment revolves around a building or office for much if our lives. Can the buildings that we work impact us as well?

5 Signs You Need to Create Your Startup Sponsorship Program

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Early on in any startup is more often than not filled with the unknown. How can you market on a shoestring budget? How will you reach your target market? There’s a ton of questions, but one thing is for certain: it is thrilling to see your little startup start to come into its own.

Your Ultimate Guide to Starting a Business with Student Loan Debt

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As higher education becomes more and more expensive, student loan debt is becoming an increasingly daunting figure — $1.5 trillion in fact. Most students incur anywhere from $10,000 to $25,000 in debt. This number is only going up as tuition levy rises.

SEO in 2019: What You REALLY Need to Know

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Mark Bruneman is the Principal Digital Marketing Strategist at a firm specialising in Data Center Migrations and Transformations. They service very large companies who have very large data centers that are overflowing, moving, and/or changing to accommodate new technologies or business practices.

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What You Need to Know About Starting Your Own Wedding Planning Business

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Wedding planning can be a profitable and exciting business. People who are interested in this business have a passion for the beauty and romance of weddings. You might have planned your own successful wedding.

Why Having a Modern and Responsive Website for Your Law Firm Is So Important

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Having a modern and responsive website for your law firm in this time and age is extremely crucial. With a website, you not only gain more exposure but it also helps you secure more leads which can easily be turned into customers.

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What Is Hot Desking and How Can It Help Your Start-up Succeed?

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Have you ever sat in an office full of computers but noticed only a few of them are in use? Did you ever consider how to use that space more efficiently?

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How to Launch an Email Marketing Campaign for Your Nonprofit That Makes People Want to Give

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Emails have long been the method of choice for nonprofits when they need to reach out. As a nonprofit, maybe you are looking for ways to innovate and revolutionize this process.

How AI Technology Is Changing the Accounting Industry

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AI technology is bringing industries into the future, and accounting is no exception.

How to Use Colors to Influence Shoppers

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Did you know many people choose what they buy based on color? Believe it or not, the color of a product accounts for 85% of the reason people select one product over another. Color can significantly influence customer behavior and it shouldn’t be kept limited to a product line.

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6 Female Entrepreneurs We Can All Learn Something From

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Social activist Betty Friedan once said , “The problem that has no name — which is simply the fact that American women are kept from growing to their full human capacities — is taking a far greater toll on the physical and mental health of our country than any known disease.”.

How Robots Are Revolutionizing the Manufacturing Industry (and saving jobs!)

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Today, we stand on the brink of manufacturing revolution that has the potential to change the way we work, the way we live and ultimately the quality of life as we know it.

12 Social Media Marketing Mistakes to Avoid in 2019

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Social media marketing can be difficult to master because the Internet constantly changes and shifts — not just year-to-year, but also sometimes day-to-day. And let’s face it, the last thing you want is to waste your marketing efforts. The number of people on social media grows every year.

Secret Strategies To Get The Best Legal Talent To Notice Your Firm

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Law firms today recognize that the talent you have on your staff is the single most competitive advantage you can have over the competition. Attracting the best talent for every aspect of your business, from support staff to your team of attorneys is crucial for your success.

The Top 3 Reasons Why Going Deep Is the Best Way to Grow Your Engineering Firm

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Have you ever wondered what makes one engineering firm more successful than another? Why is it that some just naturally win over more clients, and what is their strategy? As a growing engineering firm, these are the questions you are asking yourself, but the answer might not be what it seems.

What You Need To Know About RPA and How It Will Impact Your Accounting Firm

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Have you heard of Robotic Process Automation (RPA)? If you haven’t, it’s one of the biggest trends in business automation, and it has the potential to increase your ROI up to 200% by allowing you to focus your resources where they really matter. On your Customer.

What You Need To Know About RPA and How It Will Impact Your Accounting Firm

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Have you heard of Robotic Process Automation (RPA)? If you haven’t, it’s one of the biggest trends in business automation, and it has the potential to increase your ROI up to 200% by allowing you to focus your resources where they really matter. On your Customer.

When, Why and How to Buy a Car for Your Business

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If the nature of your business requires a substantial amount of driving from you or your employees, perhaps the time’s come to purchase a company vehicle. For some business owners, owning a company car conveys prestige and success in the eyes of their customers and competition.

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26 Must-Know eCommerce Stats for 2019

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It’s 2019, and ecommerce is exploding. Consumer expectations are getting higher, causing companies to shorten delivery times, wave shipping fees, and develop smarter technology. By 2040, an estimated 95% of purchases will be made online.

What Are Our Ideal Work Hours?

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The workplace has changed over the last few decades. Once, what was most important were things like adhering to a certain set schedule from nine to five. That was expected and demanded. But the workplace has changed and workers have changed, too. Think about technology, for example.

Tips for Keeping Employees Engaged and Motivated

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Among U.S. employees, only 31 percent are actively engaged at work. This means over 50 percent of employees are showing up to work, accomplishing the bare minimum and checking out at 5:00. When a workplace operates under these conditions, productivity, motivation, and morale drop.

The How – and Why – of Event Marketing for Small Businesses

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In a recent report, Frost and Sullivan found that live events are worth $500 billion. In case you are wondering, this is huge, and B2B marketers are investing 20-30% of their budgets on event marketing each year.

Ready To Recruit? Why You Need To Build Your Reputation First

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As a small business, your employees are crucial in defining your business and brand image. A smaller workforce means that those you do employ need to make a bigger impact. They are the backbone of your business, and they can determine your success. Of course, you want to recruit the best.

A High-Level Guide To Low Budget Marketing for Nonprofits

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Marketing is crucial for nonprofits, but if you have spent any amount of time in the nonprofit sector, you know that this comes with its own seemingly impossible challenges. Nonprofits depend largely upon funders for money.

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The Future of Manufacturing: The Top 5 Trends You Need to Know About

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Manufacturing is an industry driven by innovation. Growth in manufacturing technology is constantly changing the industry, propelling it forward to meet the demands of a worldwide market.

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How Video Can Bring More Qualified Leads to Your Law Firm

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When searching for an attorney, one of the main features a prospective client is looking for is the free consultation.

How to Manage Your Reputation to Attract the Best Engineering Talent

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As an engineering firm, your reputation is everything, but at the end of the day, you’ll only ever be as good as the quality of your staff. Your reputation isn’t just important for attracting clients, it is critical for attracting the talent into your firm as well.

How Much Cash Should My Startup Designate to Digital Marketing?

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In business, you have to spend money to make money. When you’re starting out, you probably have a low budget and are unsure about how you should spend your money. One thing you should be spending your money on is marketing. You have to get the word out somehow.