Up and Running

NOVEMBER 12, 2014

Cover Upfront Costs. The proposed equity crowdfunding rules allow your business to fundraise up to $1 million per 12 month period in its aggregate equity crowdfunding campaigns. A successful campaign collects enough proceeds both to justify your business costs and satisfy your key business needs. Hire Attorneys and Accountants.

Equity 125

Equity SEC Technical Review Security 125

Occam's Razor

SEPTEMBER 24, 2012

Compute ROI: (cost of Facebook campaigns + salary of people running campaigns + agency creative costs) vs. profit from incremental product sales. All the things that directly tie to the bottom-line of your company, which you can tie to Net Income driven by digital. An additional prove value scope can also be: Cost savings.

Metrics 165

Metrics Advertising Marketing Social Media 165

YoungUpstarts

MAY 20, 2013

According to the results of a new study examining the effect of net employment creation by startup businesses on state gross product, each net job created by startup firms is estimated to increase state gross product by that amount in a given year. Almost US$1.2 million, that’s how much.

Product 145

Product .Net Startup Aggregator 145

View from Seed

JUNE 13, 2019

Chewy helpfully provides some cohort data on both aggregate $ revenue, active customer spend, and LTV/CAC basis. The first is most salient, as it tells us how much revenue Chewy generates from a particular cohort as it ages… it basically nets out effects of some customers dropping out with those that stick around buying more stuff.

Leadership 214

Leadership .Net Revenue Acquisition 214

Agile VC

APRIL 17, 2011

How They Do It: Aggregate data from travel data warehouses like ITA as well as indexing travel providers websites, provide this information to consumers in a highly customizable search engine. 2010 Net Income: $8 million. Filing Date: initial S-1 filed Nov 17, 2010 , updated March 9, 2011. Founding Date: 2004.

Pre-Money Valuation 113

Pre-Money Valuation Liquidation Preference Dividend Common Stock 113

View from Seed

NOVEMBER 18, 2020

Airbnb’s availability as a marketplace and its aggregation of substantial consumer demand has actually meant certain forms of lodging have been newly built or converted into rooms for the primary purpose of listing on Airbnb. Additionally Airbnb charges both sides of the booking (guest & host) a separate service fee.

North America 401

North America IPO Prospectus Europe 401

Agile VC

JUNE 13, 2019

Chewy helpfully provides some cohort data on both aggregate $ revenue, active customer spend, and LTV/CAC basis. The first is most salient, as it tells us how much revenue Chewy generates from a particular cohort as it ages… it basically nets out effects of some customers dropping out with those that stick around buying more stuff.

Leadership 100

Leadership .Net Revenue Acquisition 100

Venture Chronicles

MAY 26, 2010

I’d be willing to bet that more investors lose a great amount of aggregate capital here than at any other stage. Those activities cover the full spectrum and are people powered, and people cost money. As markets develop they go through a natural expansion stage followed by consolidation.

Lean 40

Lean Early Stage Valuation Startup 40

SoCal CTO

JUNE 14, 2008

Of course, there are still caveats - can they pass data security audits, what is your downtime risk and cost of downtime, what's the risk of the platform vendor. Interesting term used in a ZD Net article - Platform as a Service (PaaS) Unfortunately, Peter sells the promise and ignores the reality. Server and client in Java.

Internet 150

Internet EC2 Java API 150

Occam's Razor

JANUARY 4, 2022

Cost Per View. Media Costs is the amount you have to spend on advertising (a category that also includes your Owned and Earned efforts – after all SEO, Email, Organic Social all cost money). Cost of Goods Sold (CoGS) is the amount it costs you to manufacture the product or the service. Media Costs).

Conversion 127

Conversion Analytics .Net Metrics 127

Hippoland

JANUARY 4, 2017

Later, if you sell the whole company to Google at say $5 per share, I will earn $500k for a net gain of $400k. Lawyers can charge as much as $10k-$30k (in the US) to draft and execute the legal docs for an equity round, and traditionally, founders are responsible for paying for this as well as investors’ legal costs!

Convertible Security 48

Convertible Security Equity Security Silicon Valley 48

Venture Chronicles

APRIL 20, 2014

When you combine inbound marketing with account-based scoring, you get a very potent combination of predictable opportunity funnel that also benefits from lower customer acquisition costs. We know from this data that there are tipping points that occur in the opportunity (account) scoring that should and do cause additional sales activity.

B2B 45

B2B Marketing SEM Bandwidth 45

Venture Chronicles

JANUARY 20, 2014

3rd party logistics providers (3PLs) have gotten pretty efficient at template distribution models, scaled appropriately and completely turnkey, an efficiency that no doubt will continue and the result will be unburdening the retailer with significant capital costs if they chose to take this path.

Jordan 50

Jordan SEM Distribution Aggregator 50

Up and Running

JULY 7, 2020

Product manufacturing costs and marketing expenses are what most entrepreneurs plan first, as they comprise a significant portion of the overall startup budget. But one major cost that often surprises new business owners and can make or break your business is the cost of shipping and fulfillment.

eCommerce 99

eCommerce Cost Forecast Operations 99

ConversionXL

NOVEMBER 15, 2018

A hold-out group can deliver the answer, but, like everything, it comes at a cost. And while the value of testing may be apparent to those involved in it, individual test results do not aggregate into ROI calculations made in the C-Suite. But site development costs aren’t the only costs to consider. Image source ).

Artificial Inteligence 101

Artificial Inteligence Algorithm Audience Campaign 101

ConversionXL

JULY 21, 2022

How did Outreach grow in just a few years to 50,000 monthly active users , $10 million in new bookings, and net revenue retention (NRR) of more than 140%? Customer acquisition cost (CAC). The average marketing and sales cost to win a new client. By focusing intently on a single measurement, known as a north star metric.

Metrics 120

Metrics Acquisition Revenue .Net 120

Up and Running

MAY 1, 2014

Deciding on your price can feel more like an art than a science, but there are some basic rules that you should follow: Your pricing should cover your costs. There are certainly exceptions to this, but for the most part you should be charging your customers more than it costs you to deliver your product or service. Retail Distribution.

Business Plan 163

Business Plan Forecast Balance Sheet Distribution 163

Occam's Razor

OCTOBER 14, 2014

… You can see the wisdom of not just setting a 20% aggregate conversion rate, based on the above benchmarking data. The above graph shows you the dangers of setting targets on aggregated benchmarking analysis. In my case I'm looking at Social Media (boss LOVES social!), Direct Traffic (I get a lot of it!)

Analytics 133

Analytics Vertical Metrics Web 133

abovethecrowd.com

DECEMBER 18, 2017

” David makes a powerful assertion — allowing the patient to rise to the forefront and to be truly be seen as a customer — will lead to not only more satisfied patients, but patients with better medical results and much lower costs. Additionally, the large employer motivations are likely contributing to rising costs.

Customer 59

Customer Technical Review Venture Capital Software Review 59

David Teten

JUNE 1, 2011

Deal aggregation websites Increasing in popularity, trying to increase market efficiency. To maximize value and sale price, wider net is better There is a lot of un-invested capital sitting in funds and outside-in it is hard to tell the internal dynamics, so casting a wide net increases chances of a good outcome. Intermediaries.

Private Equity 122

Private Equity Deal Flow Equity Developer 122

Startup Lessons Learned

MAY 11, 2020

Yet, it's the startup community that has gone all in on decisive action, even though relatively speaking, the cost for some of these startups, it'll be suspending the whole company or maybe risking the whole company on the solution. The things that I always say you need for a startup to be successful are a fast cycle time and low costs.

Silicon Valley 68

Silicon Valley Technical Review Government .Net 68

ConversionXL

FEBRUARY 21, 2017

At a high level, user experience is the aggregate and subjective experience of using a product such as a website or app. Net Promoter Score (NPS). You can use eye-tracking on prototypes or early versions of a UI to mitigate risky mistakes and cheapen the cost of development. Does it feel seamless and fun? Does it work?

Conversion 103

Conversion Metrics Architecture Design 103

www.pakman.com

SEPTEMBER 27, 2012

To build the online media giants of tomorrow, companies need models where the costs of both content and distribution are near zero. These models allow scale to emerge at very low-cost. That is the fundamental conundrum of online media economics; by far, the most profitable models have zero cost of content and zero cost of distribution.

Social Media 47

Social Media Vertical Advertising Distribution 47

abovethecrowd.com

OCTOBER 1, 2013

No other metric so holistically captures as many critical aspects of a web site – user design, usability, performance, convenience, ad effectiveness, net promoter score, customer satisfaction – all in a single measurement. Unfortunately, conversion improvements typically are the aggregate gain of 100 tiny improvements, not one silver bullet.

Metrics 93

Metrics Conversion Internet Acquisition 93

David Teten

DECEMBER 3, 2019

Some notable metrics are revenue growth rates, free cashflow, leverage ratios, historical financing amounts, returns on marketing spend, customer acquisition costs, lifetime value of customers, customer churn rates, and team social scores. Capital has built a free online tool for founders to calculate their cost of capital.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Both Sides of the Table

JANUARY 17, 2011

Why do cable & satellite companies force us to take content “bundles&# that cost more than we want and have content we don’t watch. Free form, then aggregation, then organization, then structure, then words, then metaphors, then narrative, then publish. I have a high fear of failure that acts as my safety net.

Technical Review 356

Technical Review Framework Audience Media 356

Up and Running

AUGUST 12, 2015

You’ll be able to think through your assumptions, what you think you can charge for your product or services, and what you think it’s going to cost, and then you’ll be able to see the bottom line. A persona is an aggregate of all the traits that your customers have, so that it becomes your most common customer.

Forecast 60

Forecast Video Business Plan United States 60

ConversionXL

MAY 16, 2018

Better examples of a falsifiable hypothesis might be: I believe my shoe business is losing money because our sneakers are priced too high and by reducing the cost we will increase sales by at least 50%. By reducing the cost of our sneakers, sales will not increase by at least 50%. Check out some examples of null hypotheses below.

Marketing 133

Marketing Metrics Programming Design 133

ConversionXL

JUNE 13, 2016

Ultimately, persuading customers to buy something that’s going to get returned is short-sighted and a net negative. Even though this has a little cost, filtering out outliers is worth doing it because you can often discover significant effects that are simply “hidden” by outliers. Statistics trap #4: Fear of Multivariate Tests.

Distribution 48

Distribution Conversion Non-Compete Revenue 48

Duct Tape Marketing

SEPTEMBER 10, 2019

I love looking at cost per account acquired as a key metric to share with potential acquirers. In other words, my cost to acquire account is $333, that’s huge information for potential acquirer because guess what? And we use the standard kind of format that most acquirers have adopted, which is called Net Promoter Score.

Entrepreneur 49

Entrepreneur Switzerland Revenue Differentiation 49

Occam's Razor

MARCH 23, 2010

Never bother to do a online usability study (it just costs $20 a pop!!). History, and historical comparisons, beyond the last 13 months are vastly overrated, and almost never worth the cost that data hangs around your neck. But even if 110% of the signs point to that first make sure you have aggregated all the marginal gains.

Analytics 118

Analytics Web Metrics Channel 118

David Teten

NOVEMBER 15, 2013

It is mathematically impossible for the median investor to beat a low-cost index, after expenses. (Of I don’t think that a Net Present Value calculation is appropriate for every company. In aggregate, angels are significant investors. million households in the US with a net worth of $1 million or more.

Management 114

Management Pre-Money Valuation Venture Capital New Hampshire 114

ConversionXL

AUGUST 14, 2019

Similarly, as Morgan Jones details in a post for Practical Ecommerce , data blending can help calculate new metrics, like net profit by SKU. Jones’ example blends data from two sources: A table that includes products’ wholesale cost by SKU (“COGS”); Google Analytics sales data. More examples.

Analytics 123

Analytics Metrics eCommerce Search 123

View from Seed

OCTOBER 29, 2014

A smaller portion of the total capital in the VC ecosystem comes from high net worth individuals. Because of that structure, an investor in FoFs will end up paying more in fees and carry than if they invested directly in VC funds, but the benefits of access, scale, and staff often outweigh the costs for some potential LPs.

LP 335

LP Private Equity Institutional Investors Venture Capital 335

Cracking the Code

OCTOBER 10, 2008

Ultimately, finding a low-cost, repeatable way to show customers how to be successful with your solution is as important as the solution itself. You put into words what we were thinking for our cost of client. Michael Kassing. Let me just say "Thanks". You validated our business model and added huge value to our efforts.

Software Review 48

Software Review North America Europe Metrics 48

abovethecrowd.com

APRIL 20, 2016

Many have noted that the aggregate shareholder value created by all of the Unicorns will vastly overshadow the losses from the inevitable failed unicorns. If you over-fund the industry, aggregate returns fall. Moreover, once high-flying startups began to struggle on the fundraising trail. Anxiety slowly crept into everyone’s world.

IPO 40

IPO Term Sheet Silicon Valley Valuation 40

Occam's Razor

MAY 18, 2010

I have said: All data in aggregate is "crap" Because it is. You can imagine then how absolutely heartbreaking it is for me to note that nearly all reporting that I see is data in aggregate. Tons of data "puking", all just aggregates. My love for segmentation as the primary (only?) All visits. Total revenue.

Analytics 123

Analytics Web Acquisition Metrics 123