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Why Online Video Just Took One More Big Step to Legitimacy

Both Sides of the Table

Anyone who reads this blog frequently will know that I am a big believer in low-cost video content and specifically the power of YouTube as a content creation & distribution platform. And for the record, that’s per month not total in aggregate! Distribution costs have, too. This has been a very welcome addition.

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All Markets Are Not Created Equal: 10 Factors To Consider When Evaluating Digital Marketplaces

abovethecrowd.com

Aggregating suppliers is a necessary, but insufficient step on its own. You must also organically aggregate demand. Great marketplaces do not simply aggregate a market; they enhance it. Wow” moments lead to word-of-mouth viral growth and high net promoter scores. Aggregating demand is much harder and more critical.

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Cliff Notes S-1: Kayak ? AGILEVC

Agile VC

How They Do It: Aggregate data from travel data warehouses like ITA as well as indexing travel providers websites, provide this information to consumers in a highly customizable search engine. 2010 Net Income: $8 million. Distribution revenue is CPC and CPA. . Kayak generates both distribution (i.e.

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Why The Media Has Been Wrong About YouTube Networks

Both Sides of the Table

Maker announced it has raised $62 million this year, acquired an amazing off-YouTube distribution network and grown its business in monetary terms by almost 300% year-over-year off of an already large base. You need to think like a producer of any kind and think about distribution more broadly. ” YouTube takes 45%.

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How to Segment A/B Test Results to Find Gold

ConversionXL

The more well-known your company becomes, the harder it gets to directly impact primary KPI’s at the aggregate level because the majority of customers who buy are going to do so irrespective of if your button color is red or blue. This is especially true of big businesses: Chad Sanderson, Subway. So, it’s declared a winner.

Chad 112
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Has the tide turned for YouTube/Google? (ComScore says so but doesn’t scream it) The next phase of online video

Genuine VC

It’s been amazing to see Google (98% of its video traffic comprised of YouTube) steadily increase its market share for six months straight (see chart below where I aggregated the info from a few months of ComScore press releases). It seemed as though this juggernaut was defying a strong current internet trend – the deportalization of content.

Video 100
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Has the tide turned for YouTube/Google? (ComScore says so but doesn’t scream it) The next phase of online video

Genuine VC

It’s been amazing to see Google (98% of its video traffic comprised of YouTube) steadily increase its market share for six months straight (see chart below where I aggregated the info from a few months of ComScore press releases). It seemed as though this juggernaut was defying a strong current internet trend – the deportalization of content.

Video 100