Occam's Razor
AUGUST 22, 2011
Hyper Focus Your Digital Marketing: Ensure A Clear Line Of Sight To Net Income! Aggregation of Marginal Gains: Recession Busting Analytics! PPC / SEM Analytics: 5 Actionable Tips To Improve ROI. Tip#4: Make Your Analysis/Reports "Connectable" Tip#3: Turbocharge Your SEM/PPC Analysis. What's The Fix?
Occam's Razor
OCTOBER 14, 2014
… You can see the wisdom of not just setting a 20% aggregate conversion rate, based on the above benchmarking data. The above graph shows you the dangers of setting targets on aggregated benchmarking analysis. In my case I'm looking at Social Media (boss LOVES social!), Direct Traffic (I get a lot of it!)
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ConversionXL
AUGUST 14, 2019
As their PPC agency, we had to justify this dip. Similarly, as Morgan Jones details in a post for Practical Ecommerce , data blending can help calculate new metrics, like net profit by SKU. By combining those sources, Jones was able to create a table with the net profit of each product: ( Image source ). More examples.
Up and Running
JULY 7, 2020
Although experts estimate that these costs will comprise upwards of 15-20% of your total net sales, the only way to know how much your business truly needs to budget is to calculate these numbers for yourself. commissions on sites like eBay or Amazon, SEO costs, PPC costs, etc.) Marketing costs are not included in this estimate.
Occam's Razor
MAY 18, 2010
I have said: All data in aggregate is "crap" Because it is. You can imagine then how absolutely heartbreaking it is for me to note that nearly all reporting that I see is data in aggregate. Tons of data "puking", all just aggregates. My love for segmentation as the primary (only?) All visits. Total revenue.
Occam's Razor
APRIL 6, 2009
The first source of the data are the logs that store the queries that are done by users on google.com (logs that have this data in aggregate, not by individual histories – you'll see the latter is not necessary). Excellent Analytics Tip#3: Turbocharge Your SEM/PPC Analysis. how much share you have today of that traffic.
ConversionXL
MAY 27, 2020
Another great example of linkable assets are pages that aggregate industry stats, like this one. For instance, here’s a post comparing PPC vs. SEO for startup marketing. Remember, only a subset of the potential links will pan out, so a broken page with 100 links may net only 5 for you. Growth Design does an amazing job at this.
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