article thumbnail

Conversion, retention and churn benchmarks

VC Cafe

A high retention rate indicates that customers find the product or service valuable and are likely to continue using it in the future. Churn : The percentage of customers who stop using a product or service after a certain period of time, typically measured over weeks, months, or years.

Retention 109
article thumbnail

How Employee Experience Shapes Brand Perception

Duct Tape Marketing

And most marketers are responsible for net promoter score and customer satisfaction in many ways. We looked at net promoter scores, CSAT scores, attrition rates, right? Best places to work, you know, Glassdoor ratings, great place to work ratings, like whatever it was, right? Growth rates, churn rates.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Beginner’s Guide to SaaS Conversion Optimization

ConversionXL

Reducing churn rate. Churn MRR: Churn MRR refers to lost revenue from customers cancelling or downgrading. So, Net MRR = New MRR + Expansion MRR – Churned MRR. LTV = ARPA * % Gross Margin / % MRR Churn Rate. Ryan Farley wrote a great post on visualizing the effects of different churn rates.

article thumbnail

13 Essential Digital Marketing Metrics & KPIs to Measure Performance

ConversionXL

new customer aquisition, conversion rate, and churn rate ). For example, if you want to see how a landing page contributes to your goal of increasing sales, conversion rate is a good metric to track. The formula for this is: Total engagement / total followers x 100% = Engagement rate. submits a form).

Metrics 105
article thumbnail

VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

The majority of funds are using the popular B2C websites and services for basic due diligence, e.g., Linkedin, Twitter, HackerNews. TruthFinder and Intelius provide basic background vetting. Pacer is useful to search prior litigation, bankruptcies, etc.

article thumbnail

Cracking The Code: The Bessemer 10 laws of SaaS - Fall 2008.

Cracking the Code

This is misleading because in a recurring revenue model, Customer A is much more valuable to the business (assuming typical churn rates) as they will likely generate $360,000 of revenue for the business with renewals over that same three year period. as your customers are profitable within the first year. Philippe Botteri.

article thumbnail

Freemium Mechanics

Venture Chronicles

At the same time the number of new trials created for our monthly subscription products remained flat and in some months declined materially, however the number of free-to-paid conversions for customers who were net new (not a previously paying customer who canceled) went up.