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Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

Increased investment in Facebook as an engagement/acquisition channel has translated into requests from CEOs, CMOs and other CxOs about the return on that investment. As Facebook is a very young channel, it is not surprising that everyone's struggling with the answer. Lesson 1: Correlations don't imply causality.

Metrics 165
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The Battle of the Brand: CRO vs. Branding

ConversionXL

Brand people obsess over stats like Share-of-Voice , Unaided Awareness , and Net Promoter Score. Accomplish Negative Net Revenue Churn. Negative net revenue churn is when the revenue you get from existing customers grows instead of shrinks (even after accounting for customers who do refund/cancel).

.Net 111
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Go-Getters Showcase

Mike Michalowicz

As her clients conquer the freelancer-to-CEO transition, they can experience real momentum and confidently channel their energy into the things that matter most to them. I also run the Work From Home Design Dad channel on YouTube. Kelley is a CPA specializing in IRS and state tax debt collections representation. Carlos Reyes.

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Key Performance Indicators (KPIs) for Optimization

ConversionXL

At their $39/month price point, this means that a customer generates about $1,800 in lifetime revenue, allowing Constant Contact to make money at a CPA (cost-per-acquisition) of $450.” ” Be careful giving this too much weight, though: sometimes LTV metrics lie. 4) Customer Lifetime Value.

Metrics 121
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6 SaaS Metrics You Should Track - ReadWriteCloud

www.readwriteweb.com

The channel is sponsored by Intel and VMware. He says that typical numbers for SaaS apps range from 50-70% net profit. CPA Definition : CPA is "Cost per Acquisition." Together, these numbers help you understand how well your game is monetizing and, when compared to your CPA, what your profit margin per user is.

Metrics 58
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6 SaaS Metrics You Should Track - ReadWriteCloud

www.readwriteweb.com

The channel is sponsored by Intel and VMware. He says that typical numbers for SaaS apps range from 50-70% net profit. CPA Definition : CPA is "Cost per Acquisition." Together, these numbers help you understand how well your game is monetizing and, when compared to your CPA, what your profit margin per user is.

Metrics 58
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How to Become Your Own Boss in 2015 (Webinar Recap)

Up and Running

You got to force yourself to start networking because your network is your net worth when you start out a business and that’s really where your initial business leads are going to come from because people do business with people they like, know, and trust. You need something to help you.