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Conversion, retention and churn benchmarks

VC Cafe

Understanding the benchmarks on conversion, retention, and churn for your business is therefore critical. Retention : The percentage of customers who continue to use a product or service after a certain period of time, typically measured over weeks, months, or years. The benchmarks are based on the US market.

Retention 109
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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

Don’t cast your net too far and wide. In the activation phase, measure these performance metrics: Conversion rate Number of customers using a product feature Drop-off rate Dwell time. Address churn by engaging users. Use this information to optimize for retention with: Transactional messaging. Gamification.

Retention 113
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Critical Key Performance Indicators (KPIs) for Founders

Up and Running

Customer churn rate: shows the percentage of customers lost in a given period (e.g., Revenue growth rate: measures the month-over-month percentage increase in revenue and is the most common and important metric for startups. Employee satisfaction, engagement, and motivation are all tied to productivity and retention. .

Founder 71
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Leading Indicators of Customer Churn, And What to Do About It

ConversionXL

We’ll focus on voluntary churn, because voluntary churn has actionable prevention steps by SaaS providers, while involuntary churn is mostly unavoidable, like when a user has to stop SaaS subscription services due to death, relocation, etc. If you’re unsure, you can learn how to calculate your churn rate here.

Customer 110
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The Beginner’s Guide to SaaS Conversion Optimization

ConversionXL

Reducing churn rate. However it comes with its own set of challenges, like retention and churn. Churn MRR: Churn MRR refers to lost revenue from customers cancelling or downgrading. So, Net MRR = New MRR + Expansion MRR – Churned MRR. LTV = ARPA * % Gross Margin / % MRR Churn Rate.

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Turing Distinguished Leader Series: With Partner David Zhang, TVC

ReadWriteStart

So they have about 60 million customers now, and they have a view of the net present value of each customer when they’re onboarding them and their models to show it. But stuff like retention is super important. So how sticky are your customers, and can you break that down to customer retention?

Partner 132
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The Essential SaaS Metrics for Growth

ConversionXL

Retention rate. Don’t ignore churn, even when your customer retention is on point. Some 55% of SaaS companies rank customer retention as their key metric to measure. That puts a spotlight on churn. For a SaaS company with a hundred customers, two customers churning isn’t going to move the needle.

Metrics 117