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Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. Because we don't understand the uniqueness, we fall back on profoundly sub-optimal old world metrics like Reach or Online GRP equivalents. Metrics are a problem.

Metrics 165
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10 Things the Bank Will Ask When You Need a Business Loan

Up and Running

See Also Small Business Owners, Start Tracking Your Financial Metrics. Regarding audited statements, having “audited” statements means you’ve paid a few thousand dollars to have a CPA go over them and take some formal responsibility for their accuracy. CPAs get sued over bad audits. All of your personal financial details.

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6 SaaS Metrics You Should Track - ReadWriteCloud

www.readwriteweb.com

Along those lines, last week, Ryan Carson, co-founder of Carsonified offered a list of six key metrics for your web app and how to track them. He says that typical numbers for SaaS apps range from 50-70% net profit. CPA Definition : CPA is "Cost per Acquisition." CACR Definition : CACR is "Customer Acquisition Cost Ratio."

Metrics 58
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6 SaaS Metrics You Should Track - ReadWriteCloud

www.readwriteweb.com

Along those lines, last week, Ryan Carson, co-founder of Carsonified offered a list of six key metrics for your web app and how to track them. He says that typical numbers for SaaS apps range from 50-70% net profit. CPA Definition : CPA is "Cost per Acquisition." CACR Definition : CACR is "Customer Acquisition Cost Ratio."

Metrics 58
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Business Valuation: Determining The Worth Of A Company

YoungUpstarts

A liquidation asset-based approach determines the value as confirmed by the net amount the company would be worth if all assets were sold and all liabilities paid off immediately. Strohl, CPA and founder of Protax Consulting, a firm that offers tax services to expatriate Americans , “everyone wants to live someplace warm and beautiful.”

Valuation 132
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Key Performance Indicators (KPIs) for Optimization

ConversionXL

It’s easy to get lost down the rabbit hole of metrics for your business. When it comes to getting the most out of your website performance, only certain metrics are what you can consider key performance indicators. For websites, this can include “sales volume,” “number of visits,” “average cart value,” and a variety of other metrics.

Metrics 121
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5 Critical Things Entrepreneurs Need to Know about Managing Their Company's Finances.

Small Business Force

This doesn't mean you have to become a CPA or go take a boatload of accounting courses, but, at least, learn to understand what's in a basic income statement and balance sheet and what they mean. If it's net 30, don't pay in 25, pay in 30. Learn to understand basic accounting and formalize sooner rather than later. What are yours?

Finance 37