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Lessons Learned: What is customer development?

Startup Lessons Learned

Lessons Learned by Eric Ries Saturday, November 8, 2008 What is customer development? But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." Many of us are not accustomed to thinking about markets or customers in a disciplined way.

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Nokia as “He Who Must Not Be Named” and the Helsinki Spring

Steve Blank

There’s a safety net in almost every part of one’s public and private life – health insurance, free college tuition, unions, collective bargaining, fixed work hours, etc. And what’s great for the mass of society – a government safety net verging on the ultimate nanny state – makes it impossible to fail.

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Are Business Plans Still Necessary?

Both Sides of the Table

Do you really want to spent $100k building a product to discover through Customer Development that the market is too small? Let’s start with how much value you think you’ll create for your customer if they use your product in terms of hours saved, costs avoided, extra sales, better conversion rates or whatever.

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The evolution of early stage investing in the UK

The Equity Kicker

Both of these schemes use the tax code to make it more attractive for high-net-worth individuals to invest in startups. These two developments combine to make startup investing much more exciting than it ever used to be and we have seen a massive increase in the number of individuals who want to be angel investors.

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“Speed and Tempo” – Fearless Decision Making for Startups « Steve.

Steve Blank

Customer Development ) to help you quickly recognize and reverse any incorrect decisions. Customer Development) to help you quickly recognize and reverse any incorrect decisions.&# My advice was to start a policy of making reversible decisions before anyone left his office or before a meeting ended.

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A new field guide for entrepreneurs of all stripes

Startup Lessons Learned

TLDR: Brant Cooper and Patrick Vlaskovits , authors of The Entrepreneur's Guide to Customer Development are back with a new book called The Lean Entrepreneur. It took the idea of Customer Development and made it accessible to a whole new audience. Illustrations by FAKEGRIMLOCK. You can pre-order it starting today.

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Blinded by the Light – The Epiphany

Steve Blank

We now know how to teach entrepreneurs how to think about business models and use customer development to turn hypotheses into facts. I’m feeling guilty because I was using Customer Development and the Startup Owners Manual until I had that insight. Epiphany e·piph·a·ny noun ?/i?pif?n?/. ————-.

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