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Conversion, retention and churn benchmarks

VC Cafe

Understanding the benchmarks on conversion, retention, and churn for your business is therefore critical. Retention : The percentage of customers who continue to use a product or service after a certain period of time, typically measured over weeks, months, or years. Retention over 50% is considered top quartile.

Retention 109
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Net Dollar Retention vs. Net Revenue Retention

VC Adventure

Net Dollar Retention (NDR) and Net Revenue Retention (NRR) are both important measurements in any business but many companies conflate the two or (more frequently) only report on one. Both are key metrics but for different reasons.

Retention 102
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11 Tips For Increasing Customer Engagement

The Startup Magazine

While well-built strategies can help boost retention and customer experience, negative ones can become counterproductive. Studies show businesses with this strategy are able to retain 89% of their customers, compared to 33% for brands that lack proper retention strategies. and “Did the product serve your needs?”.

Customer 126
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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

Don’t cast your net too far and wide. You can calculate retention using the following formula: Customers at the end of the period – new customers gained within the period / the number of customers at the beginning of the period x 100 = customer retention rate. What motivates them to solve their problems? Gamification.

Retention 113
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Life After the Funnel: 6 Reasons why You’re Neglecting eCommerce Customer Retention

The Startup Magazine

If you want your brand reputation to soar, it’s time to step away from acquisitions and pour focus into your eCommerce customer retention strategy. Studies show that just a 5% increase in retention rates could see increased profits of 25-95%. Don’t just take our word for it. Let’s delve into life after the funnel.

Retention 132
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4 Tips To Help You Increase Customer Loyalty

YoungUpstarts

What would your business look like if you were able to increase your retention rates by 10 or 15 percent? Research shows that increasing customer retention rates by five percent – which is basically a sign of loyalty – can increase profits by 25 to 95 percent. Net Promoter Score software is one example.

Customer 207
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Looking to be acquired? Think the 10/40 or 20/20 rules.

Berkonomics

If you are experiencing 20% annual growth and 20% net profit before depreciation and tax, or any combination that adds to 40% (such as 10% profit and 30% growth), you are a prime target. That’s quite a goal to achieve. But there are obvious and not–so obvious ways to make it happen, even if over time. The second rule: The 20/20 rule.