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[Review] Twitter Is Not A Strategy

YoungUpstarts

Enriched with examples of successful brand marketing campaigns around the world – Axe and Nike in the US, Honda in Europe, to Anta and Volkswagen in China –” Twitter is Not a Strategy ” is a delightful journey into the heart of marketing in the digital age.

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Marketing Is About Values

crowdSPRING Blog

The transformation that turned Apple from a niche player into an industry giant started when Steve Jobs returned to Apple in 1997. Apple’s Think Different campaign (which ran from 1997 to 2002) focused on the brand and not on specific products. Others present products as stories. Here’s to the crazy ones. The misfits.

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5 Most Successful Products Ever and What Small Businesses Can Learn From Them

crowdSPRING Blog

Lipitor (1997). And, they organized a massive ground campaign stressing to doctors the value of their product in person. Make sure your product offers something worthwhile to keep customer’s coming back. New content, an enjoyable experience, or a lasting challenge may all call a user back. Image courtesy of The Daily Beast.

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7 Compelling Reasons Why You Should Redesign Your Small Business Website

crowdSPRING Blog

For example, if your branding is inconsistent or consistently poor in email and content marketing campaigns, people will notice. Even if you have a blog, it might be lost in your website navigation and might look like it was designed in 1997. After all, your website and your brand should work in tandem.

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Why You Should Use Localisation in a Globalised World

The Startup Magazine

Customers will be unforgiving and brand image negatively affected if manuals, websites, campaigns and software are not sensitively reproduced in the local language and culture. Localisation is essential to the success of marketing campaigns which cannot succeed if they do not reach the target audience. Ellis and D.

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28 Entrepreneurs Explain Why They Started Their Business

Hearpreneur

Back in 1997, when I was a high school junior and my brother Evan was a freshman, we launched a local moving service called Meathead Movers. One day you’re analyzing marketing campaigns, the next your building new products. Thanks to Dr. Dan Danyo, North Atlanta Hair Restoration ! #4- 4- Started as a part-time work.

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This Week in VC with @VCMike Hirshland of Polaris Ventures

Both Sides of the Table

This probably wasn’t a fun period of time for a new VC but nonetheless probably made Mike stronger than having started in 1997. Also offers premium ad campaigns to publishers by tracking reader intent, behavior, and demographics. This lasted from about 2001-2004. I plan to test Lijit on this website in the next few weeks.