Hubris Versus Humility: The $15 billion Difference
Steve Blank
NOVEMBER 8, 2010
In 1997, RIM introduced the first packet-switched messaging device. In today’s language of Customer Development , RIM positioned the Blackberry as a segment of an existing market – pager users who needed two-way communication. The TiVo CEO hated the idea that customers might think of TiVo as a better VCR.
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