Which Are More Legible: Serif or Sans Serif Typefaces?
alexpoole.info
AUGUST 14, 2012
Lund, 1997, 1998, 1999 ). I found your really interesting piece while looking for evidence underpinning some received wisdom in the world of direct marketing: that charity appeals using a serif font are more successful than the same appeals if they use a sans serif font. Review article. Information design journal , 8(1), 91-95.
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