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Franchises Finding International Niches

The Entrepreneurial Mind

Kentucky Fried Chicken first came to Vietnam in 1997 through the vision of Singapore entrepreneur and franchisee Tony Chew. Indonesia, Thailand, the Philippines, Malaysia, Singapore, Vietnam, Myanmar, Brunei, Cambodia and Laos are all seeing rapid growth in American franchise restaurants. One of the most popular franchises is KFC.

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Publicity Stunts: When Good Ideas Go Bad

crowdSPRING Blog

Not surprisingly, Snapple declined to make a second attempt to break the official record, which had been set in Holland in 1997 by a 21-foot ice pop. These efforts and others like them garnered tons of free press coverage for their sponsors, generated millions of impressions, and ultimately led to increased awareness and sales.

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Sustaining Innovation vs. Disruptive Innovation

The Startup Magazine

Netflix launched in 1997 and its service wasn’t appealing to most of Blockbuster’s customers, who rented movies on impulse. Choosing between sustaining innovation and disruptive innovation is not simple. There are practical problems with neglecting either form. Incumbent businesses often neglect disrupters because the process can take time.