Pop-ups — Is Annoying Your Customers Worth a Few Newsletter Sign-ups?
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APRIL 5, 2021
By 1997, the pop-up plague had spread to sites across the net, including Geocities, AOL, and The New York Times. Pop-ups are an invaluable lead generation tool when used properly. According to Zuckerman, the idea came to be when a major car company became concerned that its content was appearing on porn sites.
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