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Pop-ups — Is Annoying Your Customers Worth a Few Newsletter Sign-ups?

Up and Running

By 1997, the pop-up plague had spread to sites across the net, including Geocities, AOL, and The New York Times. Pop-ups are an invaluable lead generation tool when used properly. According to Zuckerman, the idea came to be when a major car company became concerned that its content was appearing on porn sites.

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Should You Get Rid of Your Website’s Lead Forms?

ConversionXL

The lead capture form has become one of the most ubiquitous tools in a marketer’s toolbelt. For a decade now, it has been the mechanism that makes inbound marketing and lead generation possible. The first wave of messaging software arrived with ICQ (launched in 1996), followed by AIM (1997), Yahoo! Image Source.