Scaling is Hard, Case Study: athenahealth
Seeing Both Sides
SEPTEMBER 5, 2012
One company in Watertown, Massachusetts has been executing on this vision for over a decade with a winning approach for one vertical slice of the small business market: physicians. The company was originally founded in 1997 by Jonathan Bush (1st cousin of George W.) Founding Story: A Pivot. Athenahealth version 1.0
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