Publicity Stunts: When Good Ideas Go Bad
crowdSPRING Blog
MARCH 5, 2013
Not surprisingly, Snapple declined to make a second attempt to break the official record, which had been set in Holland in 1997 by a 21-foot ice pop. Of course the passes were only good for use on the Missouri, Kansas and Texas. We Built This City. PR Destroyed It. Identity Theft Role Reversal.
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