ConversionXL
AUGUST 27, 2021
Netflix began in 1997 as a video rental competitor to Blockbuster. We’ll explore their retention statistics soon. This active personalization and consideration of a user’s preferences is one reason why Netflix’s retention rate has remained so consistent over time. A retention strategy that puts personalization at the forefront.
crowdSPRING Blog
AUGUST 7, 2018
Even if you have a blog, it might be lost in your website navigation and might look like it was designed in 1997. In contrast, erratic, inconsistent behavior quickly leads to confusion and mistrust. Make sure consumers see consistent branding in every interaction with your website. But most websites were not designed to showcase content.
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A Smart Bear: Startups and Marketing for Geeks
OCTOBER 23, 2012
Freeloader — On $3m invested, sold for $38m in 1996 — shut down in 1997. .” Here’s the summary of his track record (excerpted from the Fast Company article): Forefront — IPO’ed in 1995 by CBT — CBT stock fell 85% in 1998 and prompted class-action lawsuits. Support.com — On 2.5m
abovethecrowd.com
JUNE 2, 2021
Warren Buffet, 1997. Would that help retention and NPS (Net Promote Score)? “As they say in poker, ‘If you’ve been in the game 30 minutes and you don’t know who the patsy is, you’re the patsy.‘” Marketing 101: Customers love free stuff. Do you think those customers would find that interesting and compelling? Would they be loyal?
Reid Hoffman
MARCH 19, 2019
And from a financial perspective, any investor would be better off buying stock in Amazon than buying and share of a corner bookshop; if you invested $100 in Amazon’s 1997 initial public offering (IPO), those shares would have been worth about $120,000 in 2018. Publishers and authors (like O’Reilly and us) also benefit from Amazon’s success.
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