Rover Cuddles Up to $12 Million
MARCH 12, 2014
We invested in the company in 1999 during the ascension of the Internet bubble. We loved the two founders, Michael Beaudoin and Rodney Rice, but knew very little about marketplace businesses or the home improvement category. In 2000, Michael and Rodney cut the business drastically, changed the business model to a lead-fee system, which they pioneered online. Today, Rover announced that Menlo Ventures has led a new $12m round of financing.