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Prevailing Wisdom

Mucker Lab

1999 – “The search engine game is over”. 2005 – “Sales cycle is too long for software companies selling to government and educational sector”. 1998 – “There is no room for personal productivity software startups – Microsoft will eat your lunch when you get big enough and Symantec will take the crumbs”.

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Prevailing Wisdom

Mucker Lab

1999 – “The search engine game is over”. 2005 – “Sales cycle is too long for software companies selling to government and educational sector”. 1998 – “There is no room for personal productivity software startups – Microsoft will eat your lunch when you get big enough and Symantec will take the crumbs”. Evernote, Dropbox).

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Is Emotion Necessary To Make More Sales?

ConversionXL

On the other hand, if you sold something like gifts for geeks, the sales cycle would be shorter, and the bulk of your emotion and “personality” could be communicated visually through bold images and nifty font choices. Emotional Design Influences Sales. 1999) – 300,000+ customers. image source.

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