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Start-ups are all Naked in the Mirror

Both Sides of the Table

I started my first company in 1999 in London at the height of the dot com craze. As the economy soured and people grew wary of buying Internet software (we were SaaS as early as 1999 – our buyers were certainly “early adopters&# ) and life grew more difficult. This is part of my ongoing series Startup Lessons. We were hot.

PR 331
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Steven Blank Kills It at Greycroft CEO Summit

Both Sides of the Table

We’re here for Greycroft’s CEO Summit – a gathering of the CEO’s of their portfolio companies with guest speakers covering topics including how to build your team, PR, customer development, etc. Key take aways: the CEO has got to be committed to leading PR personally or it won’t be successful.

PR 279
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5 Tips to Becoming a More Customer Centric Organization

Both Sides of the Table

The world has changed much since I started my first company in 1999. My favorite line about using blogging for PR I heard from Brian Solis who said, “PR doesn’t stand for press release, it stands for public relations.&# When you think about your blog, think about which members of the public you most need relations with.

Customer 280
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15 Entrepreneurs Explain How They Came Up With Their Business Name

Hearpreneur

I had actually developed the logo in 1999 and it is now on the back of my entire product line. The bonus of naming the company Redhead Marketing & PR is that when I am meeting a potential client for the first time in a coffee shop or wherever, they are always able to spot me because of my company name and hair color.

Naming 48
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Marketing and Growth Lessons for Uncertain Times

ConversionXL

At the same time, the company contained its operating costs and came out of the recession stronger, bigger, and more profitable than it had been in 1999. As the authors found, “Firms that cut costs faster and deeper than rivals don’t necessarily flourish. But you can do better than slightly editing the copy your lawyers would write.

Marketing 121
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Twitter Link Roundup #199 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

Fewer US startups now than in 1999. Can Angela and Tim Create Apple 3.0 — Or Not? LinkedIn - crowdspring.co/H47RXx. How Old is Too Old to Start a Great Company? - crowdspring.co/19iFfTj. But there’s a good reason for that, right? - crowdspring.co/GOeb67. After Twitter and Square, What is Jack Dorsey’s Next Move? crowdspring.co/19IC5KK.

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The Crazy Marketing Campaigns That Actually Worked

YoungUpstarts

In 1999, eCommerce company, Half.com , turned a $100,000 investment into a $300,000,000 sale. Using biodegradable bubble wrap, the company’s PR company then donated it all to Oxfam to ship goods to Haiti after the country suffered the devastating 2010 earthquake. Image credit: www.portigal.com ].

Campaign 100