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Why Tim Cook is Steve Ballmer and Why He Still Has His Job at Apple

Steve Blank

After running Microsoft for 25 years, Bill Gates handed the reins of CEO to Steve Ballmer in January 2000. The launch of the Xbox and Kinect, and the acquisitions of Skype and Yammer happened on his shift. Ballmer went on to run Microsoft for the next 14 years.

Azure 120
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Why Tim Cook is Steve Ballmer and Why He Still Has His Job at Apple

Steve Blank

After running Microsoft for 25 years, Bill Gates handed the reins of CEO to Steve Ballmer in January 2000. The launch of the Xbox and Kinect, and the acquisitions of Skype and Yammer happened on his shift. Ballmer went on to run Microsoft for the next 14 years.

Azure 120
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From Loyalty Programs To Fan Clubs, A Paradigm Shift

YoungUpstarts

CRM became more sophisticated, resulting in detailed monthly statements and targeted direct marketing. Local businesses in Singapore report up to 5x increase in repeat business , up to 7x increase in fan acquisition rates and 10x increase in word of mouth. In 2000, we launched a loyalty program for a bank in Turkey, Akbank.

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Is There a Valuation Bubble for Social Media Companies (and if so, is it Bursting)?

Pascal's View

For me Bubble will always be inexorably linked to what went down in 1999 and 2000 in the internet sector. Because over 70% of daily trading activity is driven by rapid turnover funds, public market valuations at any given point in time are even less indicative of fundamental enterprise value than they ever have been. It is intentional.

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Transcript of Tips for Attracting Local Clients

Duct Tape Marketing

And so I think just because Google is devouring more of these click-throughs it doesn’t mean you’re not going to get visitors from these other channels and especially from your own direct marketing whether that’s direct mail or email or those kinds of things.

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Fear and Greed: What Drives Human Behavior?

ConversionXL

They’re also two triggers that direct marketers and copywriters have been well aware of for years. Free trials and freemium products have proven to be effective acquisition tactics. They’re also two triggers that direct marketers and copywriters have been well aware of for years. appeared first on ConversionXL.

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The Cost of Customer Acquisition: How Much Can You Spend to Earn New Business?

Duct Tape Marketing

The Cost of Customer Acquisition: How Much Can You Spend to Earn New Business? written by Guest Post read more at Duct Tape Marketing. Marketing has become a very data-driven discipline. Once you understand the lifetime value of a customer, you can determine how much you’re willing to pay in new customer acquisition costs.