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Pricing determines your business

A Smart Bear: Startups and Marketing for Geeks

This is often B2C because the value is in quantity of customers, and there’s 100x more consumers than businesses. $1/mo 100,000/mo means Global 2000 only, large-scale projects that require multiple departments for decision and approval, long sales cycles (9-18 months) which requires massive cash spend to bide your time.

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Selecting Your Investors

OnlyOnce

Fred Wilson has been a venture investor and director in Return Path since 2000, first with Flatiron Partners and then with Union Square Ventures. Look for VC portfolios that have a lot of “like” companies (B2B, B2C, media, tech, etc.). Selecting Your Investors. We’ve been through a lot of wars together.

Valuation 133
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How to Radically Stand Out with Brand Marketing

ConversionXL

Jeff Bezos’s private space technology company Blue Origin was founded back in 2000. Here’s another great B2C example from consumer goods brand YETI. You’d think that no one could recreate a product so sophisticated and advanced as space rockets, right? In 2002, Elon Musk created Space X. Twitter followers.

Marketing 109
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Customer Data Platforms: The Next Big Shift in SaaS Marketing Stacks?

ConversionXL

In early 2000, the diffusion of Personal Computers transformed the way users made decisions and the paradigm buyer/seller changed again. Is it a B2B or B2C email?” , “What is the company where this contact is working at?” Mark Organ , saw a tiny space in the already very crowded CRM industry and founded Eloqua.

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Beyond Lead Gen: How To Optimize B2B Sales Enablement

ConversionXL

A 2015 global study of 2000 B2B buyers and sellers by Accenture shows that B2B buyers have high expectations for engagement. This may work in B2C scenarios where the transaction volumes are large and ARPUs are relatively small. How We Can Optimize The Funnel With Sales Enablement. Produce more engaging content.

B2B 48
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Scaling Sales: From Craft to Machine

Seeing Both Sides

B2C sales and customer acquisition efforts are a different matter (and one I''ll perhaps address in a future blog), but for B2B, those three models are the most common pattern. I''ll discuss each one below. 1) Enterprise Sales.

Sales 50
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Don’t drink your own Kool-Aid (surviving TC50)

Both Sides of the Table

My Story: The public coming out for my first company, BuildOnline, was in early 2000. Around this time B2C eCommerce had been dominating the media but the wheels were starting to come off. We had scrambled to get a product to market, built our first website, rapidly hired a technology team, raised our seed round of capital ($1.5