Patrick McKenzie (@patio11) on Engineering your marketing outcomes
Business of Software Blog
MARCH 14, 2012
So here is Patrick McKenzie's brilliant talk at Business of Software 2011 on engineering your marketing outcomes. Patrick talks about types of marketing that use engineering skills and won't be rabidly opposed to your developers. Ten years ago I was an engineer with very little self-confidence skills — and now I’m an engineer with very little self-confidence ten years older. We have lots of young engineers in the audience?