Patrick McKenzie (@patio11) on Engineering your marketing outcomes

Business of Software Blog

So here is Patrick McKenzie's brilliant talk at Business of Software 2011 on engineering your marketing outcomes. Patrick talks about types of marketing that use engineering skills and won't be rabidly opposed to your developers. Ten years ago I was an engineer with very little self-confidence skills — and now I’m an engineer with very little self-confidence ten years older. We have lots of young engineers in the audience?

Optimizing Meta Descriptions, H1s and Title Tags: Lessons from Multivariate SEO Testing at Etsy

Code as Craft

We recently ran a successful split-testing title tag experiment to improve our search engine optimization (SEO), the results and methodology of which we shared in a previous Code as Craft post. Uncategorized analytics data engineering data science experimentation seo

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Trending Sources

More Advice from Class of 1999 MBA Entrepreneurs

Launching Tech Ventures

Tuesday, March 29, 2011 More Advice from Class of 1999 MBA Entrepreneurs by Tom Eisenmann I recently wrote some former students from the HBS MBA classes of 1999 and 2000, asking what advice theyd give to current students considering an entrepreneurial path. I am a Chemical Engineer.

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In-House vs. Hiring an SEO Professional: Which Path Should You Choose?

Duct Tape Marketing

Search Engine Optimization is an essential part of the marketing mix today – few businesses can afford to ignore or abdicate this tactic. Most legitimate SEO companies will charge between $2000-$5000/month. SEO Search engine optimization

Transitioning to SCSS at Scale

Code as Craft

As of October 2014, we had 400,000+ lines of CSS split over 2000+ files. With regards to performance, the Sass team prioritizes the development and feature parity of libsass , a C/C++ port of the Sass engine [2]. engineering infrastructure

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SailPoint Closes 2010 with 40 New Global 2000 Customers and Two Strategic Transactions

Austin Startup

In 2010, SailPoint closed two strategic corporate transactions to broaden its product engineering and services teams and further expand its global footprint. As part of this agreement, SailPoint also assumed responsibility for the Control-SA engineering and support team. The 40-member team, primarily based in Pune, India, will work with SailPoint’s Austin-based engineering and support teams to deliver and support next-generation identity management solutions.

Marketing is Design: Three Words that Increased My E-commerce.

Software By Rob

Back to your beach towel website… does it rely entirely on search engine stats to bring in the visitors, or do you do additional marketing eg adwords, etc?

Why Build, Measure, Learn – isn’t just throwing things against the wall to see if they work

Steve Blank

Founders assumed they understood customer problems/needs, wrote engineering requirements documents, designed the product, implemented /built the hardware/software, verified that it worked by testing it, and then introduced the product to customers in a formal coming out called first customer ship.

The public invisibility of running mid-stage successful companies

A Smart Bear: Startups and Marketing for Geeks

And, if you grant my indulgent inclusion in that pantheon, I did the same as WP Engine took off, with a noticeable decrease in early 2012 and relatively little in the past twelve months.

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I'm joining Teachers Pay Teachers

Nathan Hurst

Mobile wasn’t around in 2000,” you say? I’m excited to join a great team including: Sha-Mayn Teh (previously an engineering manager at Google). I’ve been programming for mobile for 15 years. What?! Well, you’re forgetting about the original mobile, the TI-83 graphing calculator.

Ex-Omaha computer engineer convicted of tax evasion

Winston-Salem Journal State/Region News

AP) — A former Omaha computer engineer who said he hasn''t filed federal individual income tax returns since 2000 has been convicted of three counts of tax evasion OMAHA, Neb. (AP)

8 Leadership Lapses Every Business Owner Must Avoid

Startup Professionals Musings

Thankfully, most mistakes won’t be as spectacular as the America Online merger with Time Warner for $350 billion, back in 2000, engineered by then superstar entrepreneurs Stephen M.

If You Can’t Find An Angel Investor, Look Again, Here

Startup Professionals Musings

As an entrepreneur, you simply use their investor search engine to find appropriate investors for your business according to location, industry interest, and other relevant criteria.

Why Tim Cook is Steve Ballmer and Why He Still Has His Job at Apple

Steve Blank

After running Microsoft for 25 years, Bill Gates handed the reins of CEO to Steve Ballmer in January 2000. It wasn’t that Microsoft didn’t have smart engineers working on search, media, mobile and cloud. What happens to a company when a visionary CEO is gone?

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Why Tim Cook is Steve Ballmer and Why He Still Has His Job at Apple

Steve Blank

After running Microsoft for 25 years, Bill Gates handed the reins of CEO to Steve Ballmer in January 2000. It wasn’t that Microsoft didn’t have smart engineers working on search, media, mobile and cloud. What happens to a company when a visionary CEO is gone?

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10 Reasons For Joining The New Startup Wave Now

Startup Professionals Musings

Last year was the most active year for IPOs in the United States since 2000. Conglomerates, which were the engines of growth and vitality in the twentieth century, have proven themselves unable to innovate, and have a tarnished public image due to financial woes and poor management.

Pricing determines your business

A Smart Bear: Startups and Marketing for Geeks

This can be a surprisingly difficult zone to become profitable in, because the sales and marketing motions and engineering costs are the same as for much larger sales, but without the attendant revenue.

4 Major Trends Which Improve Business Decisions Today

Startup Professionals Musings

One of the biggest in this decade was the merger of America Online (AOL) with Time Warner, engineered in the early 2000’s by Time Warner CEO Gerald Levin and AOL CEO Steve Case for a whopping $164 billion.

Leadership Mistakes Plague Every Startup Founder

Startup Professionals Musings

Thankfully, most mistakes won’t be as spectacular as the America Online merger with Time Warner for $350 billion, back in 2000, engineered by then superstar entrepreneurs Stephen M.

Entrepreneurs are Everywhere Show No. 43: Dakin Sloss and Ajeet Singh

Steve Blank

We were mostly selling our product to engineers. Selling to an IT person or businessperson in the middle of Chicago is very different from selling to a LinkedIn engineer. There are 500 Fortune 500 companies and there are global 2000, and there are another maybe 1 million small and medium businesses in the world. A lot of them do not have the engineering talent that companies in the Valley do.

Entrepreneurs are Everywhere Show No. 43: Dakin Sloss and Ajeet Singh

Steve Blank

We were mostly selling our product to engineers. Selling to an IT person or businessperson in the middle of Chicago is very different from selling to a LinkedIn engineer. There are 500 Fortune 500 companies and there are global 2000, and there are another maybe 1 million small and medium businesses in the world. A lot of them do not have the engineering talent that companies in the Valley do.

The Top 10 Jobs For Millennials

Inc Startups

A new study finds that twenty-somethings are best suited to be civil engineers, data scientists -- and, surprisingly, financial planners. Research finds that millennials, born between 1981 and 2000, make for top-notch account executives, financial planners and data scientists. Civil Engineer -Annual Median Salary: $79,340 -Project Growth Outlook: 20% 3. Software Engineer Annual Median Salary: $93,350 Projected Growth Outlook: 22% 10.

Returns for brand-name VC funds

finance.fortune.cnn.com

Accel Partners VII (2000): 122% (97%). ARCH Venture Fund V (2000): 41% (11%). Commonwealth Capital Ventures III (2000): 110% (56%). HIG Venture Partners (2000): 44% (22%). Insight Venture Partners IV (2000): 169% (119%). Kodiak Venture Partners II (2000): 35% (4%).

New Rules for the New Internet Bubble

Steve Blank

August 1995 – March 2000: The Dot.Com Bubble. VC’s engineered financial transactions, working with entrepreneurs to brand, hype and take public un profitable companies with grand promises of the future. The payoff: in this bubble, a startup can actively “engineer for an acquisition.”

Where To Find The Most Angels To Fund Your Startup

Startup Professionals Musings

As an entrepreneur, you simply use their investor search engine to find appropriate investors for your business according to location, industry interest and other relevant criteria.

A Relevant Tale: How Google Killed Inktomi

Diego Basch

On March 20th, 2000 Inktomi had a market capitalization of 25 billion dollars. Inktomi was the #1 search engine in the world for a while. Despite our relevance being so great, there was one huge red flag: engineers at Inktomi were starting to use Google as our search engine.

#askadeveloper Your Web and Programming Questions

Up and Running

She has been working in software development since 2000, with extensive experience in website design and functionality. He has been working as a consultant and engineer in the software development field for more than 15 years, and in 2012 he received his Ph.D.

Start Here if You are Looking for Angel Investors

Startup Professionals Musings

As an entrepreneur, you simply use their investor search engine to find appropriate investors for your business according to location, industry interest and other relevant criteria.

6 On-page SEO Mistakes that Marketers are Doing (And how to avoid) in 2017

Duct Tape Marketing

Chances are, you will go online and enter your query into a search engine, such as Google & Bing. Thanks to Search Engine Watch ). According to Search Engine Land , “SEO stands for “search engine optimization.” Search engines are getting smarter and smarter.

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A New Era For Entrepreneurs And Startups Has Begun

Startup Professionals Musings

That is a 65% increase in the number of IPOs over 2012, and the highest proceeds raised since the year 2000. Since the recent recession, and at least partially sparked by it, I’m seeing a real resurgence of entrepreneurial spirit, and more startup activity than ever before.

The rise of the “successful” unsustainable company

A Smart Bear: Startups and Marketing for Geeks

invested, IPO’ed in 2000 for $32/share — stock price now $2. GroupOn’s engine that turned capital into revenue growth was a form of force-feeding rather than building a product). It’s my goal to join the ranks of those excellent companies at WP Engine.

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Why Pioneers Have Arrows In Their Backs

Steve Blank

In 1998 Goto.com , a small startup (later Overture, now part of Yahoo ! ), created the pay per click search engine and advertising system and demo’d it at the TED conference. First-Mover Advantage is an idea that just won’t die.

All Staff Members Must Learn to Play the Drums

Inc Startups

” His brainchild, the Eden Project , has attracted more than 13 million visitors since its launch in 2000. The massive feat of planning and engineering cost more than $200 million to build. And other examples hiring rituals that build culture.

Entrepreneurs are Everywhere Show No. 30: Guido Kovalskys and Doris Korda

Steve Blank

Prior to her 21 years as an educator, Doris Korda spent 15 years as an engineer-turned-entrepreneur in the cowboy days of the high tech industry. That sounds like a simple thing, but back then, in the tech world, it was mostly engineers talking tech, bits and bytes.

Entrepreneurs are Everywhere Show No. 30: Guido Kovalskys and Doris Korda

Steve Blank

Prior to her 21 years as an educator, Doris Korda spent 15 years as an engineer-turned-entrepreneur in the cowboy days of the high tech industry. That sounds like a simple thing, but back then, in the tech world, it was mostly engineers talking tech, bits and bytes.

The Huge (And Very Small) Frontier For Venture Dollars

YoungUpstarts

Scott Petty co-founded Signal Peak Ventures (FKA vSpring Capital) in 2000 and has been a Managing Director since its formation. by Scott Petty, co-founder of Signal Peak Ventures.

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Girls Who Code: Crashing the “Brogram”

ReadWriteStart

Small wonder that women made up just 21% of all programmers in 2010, off from 24% in 2000. Small wonder that women made up just 21% of all programmers in 2010, off from 24% in 2000.

How to Hack Growth When Growth Stalls

ConversionXL

For example, for a company that has been reliant solely on paid acquisition the growth team should experiment with developing organic channels such as search engine optimization, content marketing, or social media marketing to complement the paid efforts.

Interpretative Intelligence

thebarefootvc

According to a recent Cisco report, last year’s mobile data traffic was nearly 12x the size of the ENTIRE global Internet in 2000. We are deluged by data and information and this “big data” is only going to proliferate.

Incumbents die due to irrelevance or ineptitude

Chris Dixon

The leading portals back in circa 2000 (Yahoo, Excite, Lycos etc) desperately wanted to keep keep users on their site – the buzzword was “stickiness” – but Google knew better and focused on getting users off of Google to other places on the web. Startups and incumbents who’ve tried to create better search engines have barely cut into Google’s market share.