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Early Stage Marketing and Branding – Farida Fotouhi

SoCal CTO

She is a go to person for me when I have questions around technology or early stage marketing and branding. We downsized from 35 people in 2001 and are now a size that allows us to work directly with clients. We do a lot of B2B and also have an "Early Stage Branding" practice for technology startups.

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Denouement

View from Seed

Aggregate VC investment in 2009 hits a low of roughly $20B, a figure last seen in 2003 in the wake of the bursting of the dotcom and telecom bubble and 2001 recession. And even for early stage startups, VCs raise eyebrows at companies that have modest gross margins. Good Times” presentation (Oct 2008). 2020 and Beyond?

IPO 202
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Denouement

Agile VC

Aggregate VC investment in 2009 hits a low of roughly $20B, a figure last seen in 2003 in the wake of the bursting of the dotcom and telecom bubble and 2001 recession. And even for early stage startups, VCs raise eyebrows at companies that have modest gross margins. Good Times” presentation (Oct 2008). 2020 and Beyond?

IPO 100