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Want to Know a Secret? Your Customers Do.

ConversionXL

The New York Times, January 2001. Finally, in December 2001, came the big reveal: Ginger was the Segway. . In fact, the secrets that have helped differentiate brands are far more enduring. Because commodities lack appealing secrets, a farcical backstory—masquerading as a differentiator—fills the void. Image source ).

Customer 108
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Want to Know a Secret? Your Customers Do.

ConversionXL

The New York Times, January 2001. Finally, in December 2001, came the big reveal: Ginger was the Segway. . In fact, the secrets that have helped differentiate brands are far more enduring. Because commodities lack appealing secrets, a farcical backstory—masquerading as a differentiator—fills the void. Image source ).

Customer 101
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How to Out Amazon, Amazon

Both Sides of the Table

and a differentiated feel in terms of fabric, design, sustainability, etc. Curation There are really multiple forms of “curation” that I think can build sustainable differentiation in products vs. the retailer that is selling them. but what if you need to do product discovery? Not so much.

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Starting an Online Casino

The Startup Magazine

The content on your site needs to be unique to differentiate it from your competitors. Bet365 is a UK based online casino started in 2001 offering a wide variety of games that include bingo, poker, skill games and others. Your site also needs to support diverse languages to generate more players. It made £1.5bn in 2015.

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The Best Books for Marketers (New and Old)

ConversionXL

Published in early 2001, Positioning remains as relevant and actionable now as it was then. Why do so many companies fail to differentiate ? Ways to differentiate: reverse brand. The mind, as a defense against the volume of today’s communications, screens and rejects much of the information offered. – Al Ries.

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In a Strong Wind Even Turkeys Can Fly

Both Sides of the Table

Within a year, by late 2000 / early 2001 consulting firms were firing people en masse. On July 27th, 2001 Accenture IPO’s and many of the partners grew fabulously wealthy. The things that always differentiated Accenture? Ameet said, “Don’t worry, we’ll be fine, just wait for the next downturn.&#.

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Build The Five Pillars Of “The Soft Edge” For A Powerful Competitive Advantage

YoungUpstarts

It’s how today’s companies can differentiate themselves from the competition. He has been a regular panelist on television’s Forbes on FOX since the show’s inception in 2001. It’s where brands are built. It’s how companies become agile. It’s where loyalty, passion, and commitment are born.

Analytics 160