The shopping shortcut: How to design for your customer’s mindset

Design Staff

If you understand your customer’s shopping journey, you can design your product with the right messages in the right place. At Google Ventures, shopping funnels have become a secret weapon in our design work. Once we know the questions that customers ask and in what order, we design the messaging and functionality to match. In this post, I’ll give you some examples and show you how to design with a shopping funnel that matches your business. Design User Researc

Website Redesign for Higher Conversions? Tread Lightly


This happens when visual designers decide what your site should be like, or worse yet – you use design by committee. User experience guru Jared Spool was talking about the dangers of radical redesigns already back in 2003, Louis Rosenfeld was ranting against it in 2002, and so on.

Trending Sources

How to Build Robust User Personas in Under a Month


User personas are often talked about in marketing and product design, but they’re almost never done well. Cooper framed personas as a way of avoiding designing for an “elastic” user, and thus cementing some sort of common properties across segments to aid cohesive design strategy.

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How much does it cost to build the world’s hottest startups?

The Next Web

We interviewed the heads of the top Web and mobile development companies, incubators, agencies and labs to understand what it takes to design and develop the most successful apps of our generation. Follow that up with another $120,000 round for design, additional development and branding.

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What Exactly Is A Lead Investor?

A VC : Venture Capital and Technology

But you don't get given that designation. But once we get the money, we prospered, eventually becoming one of only two technology companies to go public in 2002. I The term "lead investor" is often misunderstood. I have seen VCs negotiate to be called a co-lead or a lead in the term sheet. You earn it.

24/7 Entrepreneur Education Takes U of Utah to Next Level

Blogtrepreneur | Entrepreneur Blog

Mehrdad Yazdani, of Yazdani Studio of Cannon Design, is the lead designer for the Lassonde Studios. Corporate spaces: proximity of teams, use of furniture to create unique spaces (AutoDesk Gallery and IDEO, San Francisco; IBM Design Studio, New York City).

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What Are Pre-Seed Rounds and Why Do They Exist?

View from Seed

In the years immediately prior to the popularity of institutional seed investing (I’m using a time frame of 2002 – 2007), the early-stage financing landscape looked similar to the first segment of the chart. This is the first of several blog posts discussing pre-seed rounds.

Getting Serious: The next billion-dollar market in games

VC Cafe

Neuroscience Solutions Corporation (founded in 2002 and rebranded to BrainHQ ), Lumosity (founded in 2005) and Fitbrains (2007, now a Rosetta Stone company) are the most well known examples of second wave cognitive gaming. Guest post by Sagi Shorrer*.

How to Use Your Website to Convert Consulting Leads into Clients

Duct Tape Marketing

A well-designed website for consultants helps converts leads into clients. Your website is not well-designed if it isn’t driving profitable customer action. They are critical to building a well-designed, effective consulting website. Don’t: Neglect your design.

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You Built a Great Startup, But Can You Scale It?

Startup Professionals Musings

Way back in 2002, John Hamm published some early work on this subject in " Why Entrepreneurs Don't Scale " in the Harvard Business Review.

What It’s Like To Be An Entrepreneur – Eboo Patel

crowdSPRING Blog

Subsequent episodes featured Lara Miller , a designer and Executive Director of the Chicago Fashion Incubator, serial entrepreneur Howard Tullman , Redbox Founder Mark Rechler , and James Miller and Samantha Ballenger of Network After Work.

Why the Open Office Makes You Distracted, Exhausted, and Insecure

Inc Startups

Back in 2002, a study in the journal Environment and Behavior tracked employees in a Canadian energy company as they transferred from a traditional office to the open plan.

What Are the Building Blocks Of A Story For Your Brand?


There may be a tough marketing challenge, a difficult economic condition or maybe some product design issue that the character must overcome. It was 2002, the SARS virus had hit China.

Balancing entrepreneurial drive and instinct with lean and other methodologies

The Equity Kicker

in 2002, so they built what they thought the industry needed and people would want. As regular readers of this blog will know I’m a big fan of methodologies like lean, design thinking, and customer development.

Quantified Me - DShen's Blogs


It all started back in 2002 when I signed up for my first triathlon and joined Team in Training to help prepare me for it. It all started back in 2002 when I signed up for my first triathlon and joined Team in Training to help prepare me for it. Design (28). The Web and the World of Business. Observations on doing business in the world of Web 2.0. Archives. Other Blogs. Search. Quantified Me. By DShen on February 12, 2012 8:06 PM.

From Business Guy to Programmer

Spencer Fry

You wouldn't come here to read articles about the other side of things — programming and design — as that's something I had little to no experience in up until now. A new design tweak here. Often one hour in code or design makes more difference than one hour in business hustling.

Manage And Schedule Appointments With TimeCenter


We previously looked at YourAM , a web-based application that automatically organize and manage business appointments in real time via the web and SMS, designed specially for small service-focused businesses that need to handle appointments for groups of people.

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How Reed Hastings’ Facebook Status Update Landed Netflix in SEC’s Crosshairs


Last month, the SEC announced it was taking action regarding Netflix’ (NFLX) securities compliance based on a Facebook status update posted by CEO Reed Hastings.

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Which Are More Legible: Serif or Sans Serif Typefaces?

User experience design and research. Case study: Icon design. Back in 1998 when Times New Roman was still widely used on the web, my then boss made sure we always designed our web sites with Arial, as she hated the look of serif fonts on the web. Bix, 2002). 2002).

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The End Of “Build It Yourself” Software


The otherwise identical homes could be customized with the interior designs, embellishments and personal touch of the owners. since 2002 and its Chief Executive Officer since February 8, 2006. By Ralph Dangelmaier, CEO of BlueSnap.

World's Coolest Offices: Your Picks

Inc Startups

EF's in-house architect, Fiona Kennedy, spearheaded the design, which employs smooth, curvilinear lines and warm neutrals, including this spiral staircase with recessed lights. Pictured here is a 23-foot-tall painted steel sculpture designed by Young.

Who You Gonna Call? Navigating the Existential Crisis

John O'Farrell

In this series, I’ll use four examples from 2002 to 2007 to illustrate the unique high-impact role a small professional business development function can play. It was the spring of 2002, a miserable time to be a startup cloud computing company, or managed service provider as we were known back then. Exactly three months later, on June 17, 2002, we announced a deal for EDS to acquire the Loudcloud business—with 50 customers, 140 employees and 100% of our revenues—for $63.5

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5 Ways To Make An Email Newsletter Your Best Sales Tool

Duct Tape Marketing

I’ve been producing a weekly email newsletter just about every week since some time in 2002 and I’ve played with different formats, different content, and different ways to present information. A solo email is designed to do only one thing, deliver the story and make a case for your offer.

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How A 17-Year-Old In India Bootstrapped To $7M In Revenue


FusionCharts was founded in 2002 by my brother, Pallav Nadhani , in a quest for more pocket money. In 2009, the US national CIO unveiled the Federal IT Dashboard which was designed to give the public a look at the status of thousands of ongoing IT projects in the government.

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Building the Company vs. Building the Business


In the early years, I did some things that now seem crazy for a brand new, 25-person company, like designing a sabbatical policy that wouldn’t kick in until an employee’s 7th anniversary. Building the Company vs. Building the Business. I was being interviewed recently for a book someone is writing on entrepreneurship, which focused on identifying the elements of my “playbook” for entrepreneurial success at Return Path.

35 Entrepreneurs Explain How They Came Up With Their Business Name


When we started our company in 2002 we decided that Sonjara would make a great name for our company or product; meaningful and unusual, as well as easy to pronounce and spell. Codal is a full-service UX design and development agency, based out of Chicago.

Meet the Entrepreneur Behind the Opening Ceremony

Inc Startups

Fuller is co-founder and CEO of WET, the Los Angeles-based water feature design firm that designed and engineered the massive Waters of Olympic Park fountain being featured in the opening ceremony.

Survival of the Fittest Variation: Evolutionary Algorithms in Optimization


But fitness can be anything — making money, a drug design that solves a medical problem — it’s whatever your goal is. Product Design via Evolutionary Algorithms. The reality is simply that an A/B test couldn’t find this exact design in under two months.

The Secret to Building a Lasting Business

Inc Startups

The backstory By way of background, from 2002 until 2008 with a few brief exceptions, my entire livelihood was tied to one fairly specific type of work: enterprise resource planning (ERP) consulting. Google, Apple, Amazon, and Facebook all know the strategy.

Spur Your Brain to Innovate

Inc Startups

If you're an analytical entrepreneur, you might ask: 'How could I design a system for this?' Silicon Valley titan Steve Jobs created an iMac computer in 2002 that he said "should look like a sunflower." Tips to fuel creativity and invention--geared to your brain type.

A Marketer’s Ode to Gawker

crowdSPRING Blog

As Farhad Manjoo put it in the New York Times : Created in 2002 after the dot-com bubble, Gawker was far from the first online news site; it wasn’t the first blog or the first network of blogs, either. A poorly designed logo could make you the butt of a joke. After 13 years, 202,370 posts, 16 million comments , and no small amount of controversy , Gawker is dead.

Standardized People Won’t Win America’s Future


Bush amped up standardized testing throughout the nation in 2002 with the No Child Left Behind Act (NCLB) , critics say results have been negative. Consider these statistics: • Annual state spending on standardized tests has increased by 160 percent – from $423 million in 2002 to $1.1

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Venture Capital Access Program launches to aid women and diverse entrepreneurs

David Teten

I am very happy to announce today a new program I’ve been working on designed to support women and diverse entrepreneurs, particularly those in the technology sector.

7 Awesome Gift Ideas Made By Entrepreneurs

Inc Startups

Designed for extreme shooting, the GoPro Hero3 Black Edition features a new wide-angle video mode and 25 percent more battery life than its predecessor. Nick Woodman was inspired to create a wearable sports camera during a surfing tour of Australia and founded GoPro in 2002.

Second-Class Investor Citizens: Facebook’s IPO and Dual-Class Equity Structures


Management control is further entrenched by other provisions including a “controlled company” designation , exempting the company from the customary stock exchange-imposed corporate governance rules that apply to the vast majority of public companies in the post-Sarbanes-Oxley era.

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How Do You Know If Your Copy Is Any Good? (My 4 Step Process For Copy Testing)


For example, consider the following piece of copy from CopyLogic: “In 2002, members of Congress and President Bush began formulating a new economic bill to benefit a certain group of investments. In 2002, members of Congress quietly passed a bill to help themselves.

The Age of the Platform

47 Hats

By way of background, from 2002 until 2008 with a few brief exceptions, my entire livelihood was tied to one fairly specific type of work: enterprise resource planning (ERP) consulting. (Phil Simon is a four-time author, speaker, and technology and management expert.

Having The Guts To Be Bold In Business


Get the results you design for. You must design and quantify the results. by Irv Rothman, President and CEO of HP Financial Services.

Looking Bigger

Scott Weiss

” —Director of IT, Fidelity Investments (circa 2002). We paid up for the best graphic designers for the website, business cards, and the sales collateral. At great debate from our board, we hired IDEO to design a thick, aluminum faceplate and backplate with our branding. “We like what you guys are doing but there’s no way we’d replace the aorta of our communications infrastructure with a beta box from a 20-person startup.”

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Best Advice I Ever Got: Antonio Neves

Inc Startups

But back in 2002, this challenge didn't deter the lean staff of Nickelodeon's U-Pick Live where I was a co-host and associate producer. Graphic designer out sick? The founder and CEO of Thinqaction takes his start-up cues from a decade-long television career.