Neuromarketing Ethics: How Far Is Too Far?
ConversionXL
FEBRUARY 19, 2020
Decades later, in 2002, Dutch marketing professor Ale Smidts coined the term “neuromarketing.” In 2017, neuromarketing pioneer Gemma Calvert claimed that “Online neuromarketing will be the industry standard for testing ad campaigns, prototypes, and packaging designs within five years.”. Conclusion.
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