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Meet Benchmark’s New Partner: Eric Vishria

abovethecrowd.com

Today Benchmark announced that Eric Vishria has joined us as a General Partner. Eric is one of the up-and-coming stars in the technology industry, and we are very excited he is becoming our partner. In Benchmark’s team dynamic, character and attitude really matter. He stayed briefly at HP as a vice president.

Partner 74
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How to Radically Stand Out with Brand Marketing

ConversionXL

In 2002, Elon Musk created Space X. Learn how to identify what your customers want from your brand, how to build momentum with content, and then explore some brands that excel at brand marketing. For most of 2021, CXL didn’t have a marketing team. For example, let’s say you’re building a new tool for content marketers.

Marketing 109
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Marketing and Growth Lessons for Uncertain Times

ConversionXL

An article on growth and marketing in the middle of a crisis—the current one or any other—can seem tone deaf. This post surveys what people have done in the past—and what marketing leaders are doing now—to make it through tough times and thrive in the post-crisis era. In 2002, McKinsey published a study of 1,000 U.S.

Marketing 121
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A Look at What’s Fueling Startup Investments in Colombia

ReadWriteStart

Looking at the major markets in Latin America in 2018, most show increases in VC investment in keeping with the regional average. These markets have brought us to 2020 — outpacing them all — is Colombia. Colombia is an attractive market for technology companies. Market size. Increased connectivity.

Colombia 146
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Does the Size of a VC Fund Matter?

Both Sides of the Table

And funds also have investments from the partners of the firm. Some wait 5-7 years but usually this is because it’s proving more difficult to raise a new fund due to market conditions or the lack of returns in their current fund. Most funds are 10 years in length and the initial investment period is normally 3-5 years.

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How is the VC Asset Class Doing?

View from Seed

This equates to something in the neighborhood of a 10% IRR, which isn’t great given the illiquidity of the asset class and strength of the public markets. Over the last 10 years, we’ve been in a bull market with considerable froth in late stage financing activity and valuations. How Have the More Recent Vintages Performed?

LP 256
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On Bubbles … And Why We’ll Be Just Fine

Both Sides of the Table

They have seen one side of a market where many of us have seen the ebb and flow multiple times. Still, market amnesia by ordinarily rational actors always surprises me. I know that most people who are close to them tend to deny their existence, as we saw in the great housing bubble of 2002-2007 and the dot com bubble of 1997-2000.