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How to Radically Stand Out with Brand Marketing

ConversionXL

In 2002, Elon Musk created Space X. Your brand values should permeate through your entire business and marketing strategy , from external interactions (including social media content) to internal culture (more on that in a bit). 70% of consumers feel more connected to a brand when its CEO is active on social media.

Marketing 109
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Guerrilla Marketing: Growth Hacking Your Startup

ReadWriteStart

Then you find that the media doesn’t want to go anywhere near it? There’s no question that with today’s access to technology, coverage in the media is difficult to attain but you still might find yourself asking why: if my baby is so beautiful why does nobody want to hold it and rock it to sleep? THAT’S media worthy.

Marketing 156
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Marketing and Growth Lessons for Uncertain Times

ConversionXL

In 2002, McKinsey published a study of 1,000 U.S. That “survival mode” meant “that they later must spend far more than they saved in order to recover from their prolonged absence from the media landscape.”. “If What the big studies have shown. companies covering the period 1982–99, which included a recession during 1990–91.

Marketing 121
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Lean Business: Lessons from A-Rod

crowdSPRING Blog

Small businesses and startups can often leverage PR to great effect and it is typically one of the most cost-effective ways to generate positive word-of-mouth, build awareness, and grow a nascent brand. The list of companies, politicians, celebrities, and athletes that fall victim to PR errors is long and getting longer.

Lean 84
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Cause Marketing on Ice

crowdSPRING Blog

Right now, today, appearing in virtually every corner of the the internet you can be find my neighbor’s video along with thousands of others and witness one of the most successful, most impressive viral media campaigns of all time. Related posts: 5 great viral marketing campaigns (and what small businesses can learn from them!).

Viral 83
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Why The SBIC Doesn’t Work For Venture Capital Anymore

Feld Thoughts

Each of the SBIC funds were raised in the 2000 – 2002 time period. Next, there is the wonderful PR quote about the SBIC that says “Since the program’s inception, SBIC “success stories” include the funding of companies such as Apple, Costco and FedEx when they were burgeoning small businesses.”

SBIC 142
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Will Work for Equity - Investing in Clients - Arizona Bay

www.inc.com

Last spring, Dave Graham , founder of software consulting firm Arizona Bay, learned that a major client, Jumpstart Automotive Media, had been acquired for more than $80 million. In 2002, he stepped gingerly into the work-for-equity arena, with a modest investment in one start-up. Learn how from the experts at PR Newswire.

Arizona 40