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How To Create A Brand Name For Your Company

Duct Tape Marketing

How To Create A Brand Name For Your Company written by John Jantsch read more at Duct Tape Marketing. He also has a new book: Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service. 5:20] Are there attributes from a general perspective that your brand name should have? [6:55]

Naming 74
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Does the Size of a VC Fund Matter?

Both Sides of the Table

A 1997 vintage is likely to perform much better than a 2000 vintage because the former got to ride the dot com bonanza and likely saw some quick IPOs and crazy trade sales while the latter is more likely filled with many companies that never reached the promise land (or are still trying). Why does vintage matter to you?

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Marketing and Growth Lessons for Uncertain Times

ConversionXL

In 2002, McKinsey published a study of 1,000 U.S. Although the company created an incentive plan to boost sales, its sales growth fell from 19% before the recession to 8% after—five percentage points below Staples’ postrecession sales growth rate. What the big studies have shown. Premium-brand market leaders [.]

Marketing 121
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10 of the Most Successful Investors of the Last 10 Years

The Startup Magazine

Zhitao runs Hangzhou Liaison Interactive, which is a Chinese technology-based company founded in July 2002. The name of this startup was Flipkart and they started it with $6,500. This sale turned him into a billionaire. He owns a substantial amount of shares in the company. Today, he is worth $1 billion. Sachin Bansal.

Cofounder 136
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How to Use Your Website to Convert Consulting Leads into Clients

Duct Tape Marketing

As a consultant who must balance delivery versus sales, not having enough leads can lead to the dreaded feast-or-famine cycle. When used correctly, it can be your most powerful sales tool. When you’re website does marketing and sales for you, you can focus more on helping your clients. Share what you know. You own it.

Email 64
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What to Do When You Need a Disaster Loan

Up and Running

This type of loan is unrelated to physical damage; this is about the cost of being closed and losing sales. The European Union created the EU Solidarity Fund in 2002 specifically to respond to natural disaster-afflicted areas in Europe. Resiliency is the name of the game.

SBA 83
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Returns for brand-name VC funds

finance.fortune.cnn.com

Exclusive: Returns for brand-name VC funds By Dan Primack August 20, 2012: 12:15 PM ET. We agreed to withhold the name of the fund-of-funds manager and to not post the source documents, as a condition of receiving the materials. Overall, the fund-of-funds is 97% called for 45 funds raised between 1999 and 2002. Sales jobs.

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