Both Sides of the Table
JUNE 22, 2011
I know that most people who are close to them tend to deny their existence, as we saw in the great housing bubble of 2002-2007 and the dot com bubble of 1997-2000. That happened a lot in 2002 and again in 2008. I believe a bubble occurs when a market is willing to pay greater than intrinsic value for an asset class. Have a cushion.
ConversionXL
MARCH 19, 2020
In 2002, McKinsey published a study of 1,000 U.S. Laura Blue of LaunchLink PR corroborates Gerhardt’s message : It is during these times that brands need to be especially considerate about what and how they are communicating to customers, partners and stakeholders. What the big studies have shown.
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ReadWriteStart
JULY 6, 2020
Another really great example of this tactic was in 2002 when Sony hired actors to walk around cities and ask strangers to take selfies with them. Silbermann used to stop into Apple stores on his way home from work and change all the browsers on the Macs and iPhones to the Pinterest homepage. .
YoungUpstarts
MARCH 10, 2017
In 2002, Hewlett Packard signed a merger agreement with Compaq that would bring together the computer hardware businesses of the two businesses, each with revenues of over $40 billion. So between 2002 and 2007, Compaq continued to use their logo with little change. The first step was PR. HP Merger With Compaq.
ConversionXL
JANUARY 18, 2022
In 2002, Elon Musk created Space X. They’re a great example of employee advocacy because their content is often shared and retweeted by their colleagues, like their Digital PR Lead. Jeff Bezos’s private space technology company Blue Origin was founded back in 2000. He was swiftly followed by Richard Branson and Virgin Galactic in 2004.
Agile VC
JANUARY 21, 2015
We went public in 2002 and eBay bought the company later that year for over $1.5 Don’t shrug off poor sales or user growth, a dysfunctional team, a wave of bad PR, or other challenges confronting the business. The Power of Perception . I saw this firsthand with my own experience as an early PayPal employee.
crowdSPRING Blog
AUGUST 11, 2013
Small businesses and startups can often leverage PR to great effect and it is typically one of the most cost-effective ways to generate positive word-of-mouth, build awareness, and grow a nascent brand. The list of companies, politicians, celebrities, and athletes that fall victim to PR errors is long and getting longer.
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