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Telling Your Brand Story Through Packaging Design: These 3 Businesses Are Doing It Right

crowdSPRING Blog

Lee Fredericksen, Managing Partner at Hinge Marketing explains : A brand promise is an extension of a company’s positioning. Charlotte’s Web: Brand Perception. The Stanley brothers – founders of Charlotte’s Web – know this well. Charlotte’s Web. Image courtesy of Charlotte’s Web Hemp.

article thumbnail

Telling Your Brand Story Through Packaging Design: These 3 Businesses Are Doing It Right

crowdSPRING Blog

Lee Fredericksen, Managing Partner at Hinge Marketing explains : A brand promise is an extension of a company’s positioning. Charlotte’s Web: Brand Perception. The Stanley brothers – founders of Charlotte’s Web – know this well. Charlotte’s Web. Image courtesy of Charlotte’s Web Hemp.

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My first business partner, Raj Choudhury

Jeff Hilimire

I met Raj in college at UNC-Charlotte in 1996. I can ensure you that he had more fun in his one semester at UNC-Charlotte than I did during my entire time. Since both Raj and I had started it, and we had the great fortune to add another amazing partner early on, Danny , we essentially had three founders that could all do the job.

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What is Brand Identity and How To Create a Great One: A Complete Guide for Marketers and Businesses (2019)

crowdSPRING Blog

Lee Fredericksen, Managing Partner at Hinge Marketing explains : A brand promise is an extension of a company’s positioning. Charlotte’s Web: Brand Perception. The Stanley Brothers (Charlotte’s Web) – Image courtesy of LA Weekly. Image courtesy of Charlotte’s Web Hemp.

Marketing 162