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How to Use Frugal Innovation to Grow Your Startup

ReadWriteStart

For example, you might use guerilla marketing techniques to promote your product without spending much money on traditional advertising channels. The Renault Logan , released in 2004, is a prime example of frugal innovation. They may even lead to repeat business or positive word-of-mouth advertising. The Renault Logan.

Startup 198
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[Review] Loveworks

YoungUpstarts

And Sheehan may know a little about marketing and advertising – the associate professor of advertising at the S.I. Books & Reviews advertising book book review Brian Sheehan creative industry Loveworks marketing Saatchi & Saatchi'

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The Evolution Of The Podcast

Duct Tape Marketing

Todd is the CEO of Blubrry Podcasting – a podcast media company that represents 105,000 Audio and Video podcasters in which his company provides advertising opportunities, media distribution/hosting, podcast media statistics, and other services. He is a podcast advertising specialist, and he founded the Tech Podcast Network in 2004.

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Cliff Notes S-1: Kayak ? AGILEVC

Agile VC

Founding Date: 2004. How They Make Money: Majority of Kayak’s revenue actually comes from advertising on their site (55%), not lead generation or referral fees to travel suppliers as you might think (more on this below). lead gen) and advertising revenue from both of these companies. Kayak Software Corporation.

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Is the Lean Startup Dead?

Steve Blank

Startups with huge burn rates – building leases, staff, PR and advertising – ran out of money. It helped that in the nuclear winter that followed the crash, 2001 – 2004, startups and VCs were extremely risk averse and amenable to new ideas that reduced risk. Then one day it was over. IPOs dried up.

Lean 335
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Google Finally Weaving Local Strategy :: Small Business Marketing.

Duct Tape Marketing

With Google’s ability marry advertising with offers and a local portal this could prove very disruptive to Groupon, but also to many local portals services such as Yelp! The cities chosen for the City Page beta test closely align with the first Google Offers beta tests and can be supported by the local Google sales and support staff.

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Social Networking (the Shorter Version) Past, Present, Future

Both Sides of the Table

Brands didn’t advertise their web pages they advertised “AOL Keywords.&# If you were a newly minted, venture-backed consumer Internet company you had to have a deal with AOL to reach your customers. Facebook had grown stratospherically from 2004-2007 to 100 million users and was everything that MySpace wasn’t.