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Why Do Consumer IPOs and B2B IPOs Get Treated Differently?

View from Seed

Zoom is a B2B company Pinterest and Lyft are obviously B2C companies. All three have different business models… SaaS, media/ad, and consumer transactional. Google was a one such company when they went public in 2004 and Facebook was too at their 2012 IPO. The post Why Do Consumer IPOs and B2B IPOs Get Treated Differently?

IPO 180
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Why Do Consumer IPOs and B2B IPOs Get Treated Differently?

Agile VC

Zoom is a B2B company Pinterest and Lyft are obviously B2C companies. All three have different business models… SaaS, media/ad, and consumer transactional. Google was a one such company when they went public in 2004 and Facebook was too at their 2012 IPO. The post Why Do Consumer IPOs and B2B IPOs Get Treated Differently?

IPO 100
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How to Radically Stand Out with Brand Marketing

ConversionXL

He was swiftly followed by Richard Branson and Virgin Galactic in 2004. Studies show that only 5% of B2B buyers are ready to buy. Your brand values should permeate through your entire business and marketing strategy , from external interactions (including social media content) to internal culture (more on that in a bit).

Marketing 109
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25 Entrepreneurs Explain Why They Started Their Business

Hearpreneur

In the early 2000s, digital design and development freelancers were sort after – I was fresh out of University (having completed a degree in Media Arts) and was hungry for work. 9- Providing Legitimate B2B Customer Data in the Era of Mistrust. Thus, I started my B2B customer data-mining firm. Photo Credit: William Cannon.

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Okay, I'm Creating Content How Do I Get Someone to Read It 2.

Duct Tape Marketing

She is a columnist for Inc.com “Women in Business” and has been published in DM News as well featured in Entrepreneur Magazine, ClickZ, and B2B Magazine. Janine is VerticalResponse’s CEB (Chief Executive Blogger).

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The Golden Age of the Boston Internet Entrepreneur

Genuine VC

I was in my early 20’s just barely out of school when four of us (peers) started Sombasa Media (aka BargainDog ) here in Boston beginning in 1998. Today the landscape is very different from 2004. And that certainly wasn’t the case when I moved back here in 2004.

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Don’t drink your own Kool-Aid (surviving TC50)

Both Sides of the Table

Around this time B2C eCommerce had been dominating the media but the wheels were starting to come off. Everybody thought the real substance was going to come from B2B eCommerce players that would deliver “real value&# by disintermediating supply chains … blah, blah, blah. We were it in Europe: B2B. Mistakes we made?