ConversionXL

FEBRUARY 3, 2020

Within a few years, Anderson became the face of college girls in what seemed to be every marketing campaign. The most notorious faux pas was in 2004, when competitors Dell and Gateway used photos from the same photo shoot in their “Back to School” promotional material. But did it stop there?

Stock 71

Stock Software Review Arizona Technical Review 71

ConversionXL

JANUARY 18, 2022

He was swiftly followed by Richard Branson and Virgin Galactic in 2004. If your goal is to create a movement behind your brand, then all your content marketing efforts and brand marketing campaigns should be behind that purpose. You’d think that no one could recreate a product so sophisticated and advanced as space rockets, right?

Marketing 109

Marketing Social Media Non-Compete Audience 109

Scalable Startup

AUGUST 26, 2014

It gained recognition during the 2004 presidential campaign when Howard Dean’s IT director decided to use it as a platform for community and campaigning. It was originally started as a college dorm project, where many of the best products on the web seem to hatch.

Founder 42

Founder Los Angeles PHP Open Source 42

YoungUpstarts

APRIL 2, 2019

Founded in 2004, SiteGround is a highly rated hosting service provider, especially for WordPress users. Through its unique campaigns, FatCow has already drawn attention to itself. Compared to the Economy Plan, the Deluxe Plan offers greater flexibility in terms of website management and storage data. SiteGround. FatCow Review.

Hosting 113

Hosting Web Startup Asia 113

ConversionXL

OCTOBER 14, 2014

Within a few years, Jennifer became the face of college girls in what seemed to be every marketing campaign. The most notorious faux pas was in 2004, when PC competitors Dell & Gateway used photos from the same photo shoot in their “Back to School” promotional material. But did it stop there?

Stock 129

Stock Software Review Lead Generation Arizona 129

Startup Lessons Learned

SEPTEMBER 13, 2008

My first AdWords campaign was limited to five dollars a day, and we were buying clicks at five cents a click. We ran ad campaigns against every single product we could think of in an adjacent market space to ours. BillSeitz - yes, but that was already true back in 2004. Think of it as micropayments for beta testers.

SEM 164

SEM San Francisco Lean Continuous Deployment 164

ConversionXL

JUNE 5, 2014

We’ve even started testing recovery campaigns for former customers whose issues we’ve fixed; I’ll write about that in a future post, but the early results are very promising.” million in 2004 to $6.5 Retention, along with many of our usage metrics, have improved as a result of some of these changes.

Retention 115

Retention Customer Developer Programming 115

ConversionXL

JUNE 5, 2014

We’ve even started testing recovery campaigns for former customers whose issues we’ve fixed; I’ll write about that in a future post, but the early results are very promising.” million in 2004 to $6.5 Retention, along with many of our usage metrics, have improved as a result of some of these changes.

Retention 112

Retention Developer Customer Programming 112

Mike Michalowicz

NOVEMBER 11, 2021

Dubbed a “visionary marketer” by the American Marketing Association, Michael’s sole mission is to help entrepreneurs avoid the time drain and frustration of managing profitable digital marketing campaigns. My wife Mirta, a professional chef from Paraguay, and I started the business in 2004. Contact me at simon.rothschild@eltucano.de

Paraguay 84

Paraguay Cofounder Cleveland Email 84

ConversionXL

JUNE 5, 2014

We’ve even started testing recovery campaigns for former customers whose issues we’ve fixed; I’ll write about that in a future post, but the early results are very promising.” million in 2004 to $6.5 Retention, along with many of our usage metrics, have improved as a result of some of these changes.

Retention 105

Retention Customer Developer Programming 105

Reid Hoffman

JULY 20, 2022

The client for a print ad campaign may have very specific expectations about the color palette an ad’s imagery should incorporate. As you add additional specificity and complexity to prompts, you can start to overwhelm it. In professional situations, of course, a high degree of precision is not just desirable but necessary.

Warrant 44

Warrant Artificial Inteligence Social Media Early Stage 44

ConversionXL

JUNE 5, 2014

We’ve even started testing recovery campaigns for former customers whose issues we’ve fixed; I’ll write about that in a future post, but the early results are very promising.” million in 2004 to $6.5 Retention, along with many of our usage metrics, have improved as a result of some of these changes.

Retention 98

Retention Customer Developer Programming 98

Both Sides of the Table

FEBRUARY 3, 2011

as well as what drove the success of the campaigns. . <Small plug> – I invested in an awesome company called … awe.sm … that is a performance tracking tool that let’s you measure efficacy of channels like this (email, facebook, twitter, linkedin, etc.) How did the Introduction of YouTube affect your business?

Viral 303

Viral Investment Bankers Video Business Model 303

Entrepreneurs-Journey.com by Yaro Starak

MAY 4, 2011

Much to my jubilant surprise, at the end of the opening campaign we topped over 700 members, which was incredibly successful, much better than I thought it would do. Soon after we added another 400 members even after the price rise when we conducted another marketing campaign. I look forward to seeing you as one of our new members.

Sales 70

Sales Technical Review Affiliate Video 70

Duct Tape Marketing

JUNE 3, 2011

While initial social media initiatives were focused primarily on building and engaging in organic ways, smart marketers are now adding paid campaign support to the social mix very much like search engine marketing relies on PPC ad support.

Small Business 62

Small Business PPC Social Media Public Relations 62

BeyondVC

JUNE 2, 2004

Rather than go into the software (which I really like btw, combination RSS reader, bookmark manager, and simple collaboration tool), I wanted to share some of our thoughts about consumer-based web businesses circa 2004. We are not throwing money away on stupid advertising campaigns.

Web 60

Web XML Guerilla RSS 60

online.wsj.com

SEPTEMBER 23, 2012

His findings are based on data from more than 2,000 companies that received venture funding, generally at least $1 million, from 2004 through 2010. Mr. Dreymann moved his family from Israel in 2004 after co-founding Goodmail in Mountain View, Calif., Opinion: Noonan: The Romney Campaign Needs a New CEO. Replay the event.

Venture Capital 107

Venture Capital Software Review Rhode Island North Dakota 107

Growthink Blog

APRIL 30, 2013

Using a New Campaign To Change a Brand''s Image As second branding strategy is to use a new marketing campaign to change your brand image. One example of this is the Dove soap campaign introducing "Real Beauty" in 2011. This type of campaign can also be called "rebranding." The campaign was a disaster.

Developer 100

Developer Differentiation Campaign Reputation 100

Duct Tape Marketing

APRIL 21, 2011

The idea behind this graphic I call the Marketing Hourglass is that marketing is no longer a hunt and close business, it’s a be found, build trust, nurture, wow and refer business.

Marketing 69

Marketing RSS Social Media Lead Generation 69

Brandanew

OCTOBER 10, 2015

d) It’s already up on very old US iOS accounts (as I noticed my husband has it- he was on Facebook since 2004) and is being rolled out as we speak (my German phone is lagging behind and doesn’t have it yet). It opens up a tremendous opportunity to do event focused campaigns (through temporary changes).

Social Media 100

Social Media Media Ireland Semantic 100

Duct Tape Marketing

MAY 23, 2011

Apps and contests and campaigns to get more Likes are all fine, but the real payoff is at the wall. Particularly true of mobile users.) What this means is that you must commit to making your Wall and your status updates frequent, human and compelling.

Small Business 78

Small Business Social Media Networking Engineer 78

Duct Tape Marketing

MAY 28, 2011

GaggleAMP – tool that let’s you get your customers and partners involved in amplifying your social media campaigns. Image Pascal Mages via Flickr Good stuff I found this week: Gridly – Agency like templating system that makes it very easy to create consistently branded print materials. 5 Practical Tips for Gett. :

Small Business 55

Small Business Marketing Social Media RSS 55

crowdSPRING Blog

AUGUST 18, 2010

The organization’s mission: The Magazine Publishers Family Literacy Project (MagazineLiteracy.org) is the first and only global, magazine industry-wide literacy campaign for children and families. MagazineLiteracy.org is an innovative effort to help families and at-risk kids.

Community 103

Community Programming Social Media Design 103

VC Cafe

JULY 9, 2010

The presence on Bloomberg terminals gives GLG what no marketing campaign could deliver: a call to action on the screens of their addressable market and a steady stream of sales prospects. Disclaimer: I used to work for Gerson Lehrman Group in New York 2004-2007 as product manager and am a member of the GLG Councils.

New York 98

New York Framework Networking Distribution 98

Both Sides of the Table

JUNE 28, 2010

This lasted from about 2001-2004. Also offers premium ad campaigns to publishers by tracking reader intent, behavior, and demographics. This probably wasn’t a fun period of time for a new VC but nonetheless probably made Mike stronger than having started in 1997. I plan to test Lijit on this website in the next few weeks.

San Francisco 230

San Francisco Los Angeles Cofounder SMS 230

mashable.com

NOVEMBER 2, 2011

He founded SKYLIST in 1996 from his college dorm room at Carnegie Mellon, and created UnsubCentral in 2004. How Old Spice Revived a Campaign That No One Wanted to Touch. Joshua Baer is the co-founder and CEO of Otherinbox , a prolific angel investor and the director of Capital Factory , Austin’s seed-stage incubator. INFOGRAPHIC].

Social Media 80

Social Media Startup Angel Investor RSS 80

Both Sides of the Table

FEBRUARY 12, 2017

Around 2001 Jonah was studying at MIT Media Lab and began running experiments in viral stories in an era before smart phones (2007) and before social networks took off (2004–2007) and before YouTube (2005). I asked Jonah in my interview how he became this viral guru. Back then there were “email forwards.”

Media 210

Media Los Angeles Russia Viral 210

Hearpreneur

NOVEMBER 11, 2017

While I would like to say there was a very expensive marketing and PR campaign for our company that really was not the case. When I first started my web design agency in 2004, I was living on the water on Treasure Island, a beach community in Florida. Thanks to Jase Rodley, Otium Boutique ! #5- Photo Credit: Courtnie Nein.

Naming 53

Naming Baltimore PR Entrepreneur 53

ConversionXL

JANUARY 8, 2021

You’ll get an inside look into some of the most successful marketing campaigns of all time. Mauborgne (2004). Unconscious Branding reveals why marketers are often asking the wrong questions and shares the steps needed to market to a world that is run largely by unconscious behavior. Obviously Awesome by April Dunford (2019).

PPC 134

PPC Marketing Lean Differentiation 134

Duct Tape Marketing

APRIL 25, 2011

You should also add a series of routine systems and tools to all of your campaigns, calls to action and Web pages as striking the right balance of elements, colors, words, and images can send your conversion rates soaring with very time and money invested.

Small Business 65

Small Business Marketing Social Media Web 65

Both Sides of the Table

DECEMBER 5, 2010

It had grown stratospherically from 2004-2007 to 100 million users, which actually was slightly smaller in December 2007 then MySpace was. Products like awe.sm (I’m an investor) will help you manage the efficacy of your social media marketing campaigns. Enter Facebook. Facebook was everything that MySpace wasn’t.

Social Network 318

Social Network Networking Internet Technical Review 318

Duct Tape Marketing

MAY 17, 2011

Stop thinking from a campaign mentality. Your content is competing with everyone and everything, even traditional media companies. Make your content unique, interesting, fun (if possible), multichannel and execute the crap out of it. 5. Lack of a Content Calendar. Content for your customers is a promise.

Social Media 41

Social Media Small Business Matching RSS 41

crowdSPRING Blog

JUNE 28, 2010

Reverb was founded in 2004 by environmentalist Lauren Sullivan and her musician husband, Adam Gardner of the band Guster. Half music tour, half environmental campaign, the Campus Consciousness Tour aims to inspire and activate students in an electric atmosphere while leaving a positive impact on each community the tour visits.

Community 84

Community Portland Green Social Media 84

Austin Startup

APRIL 25, 2018

When I moved to Lafayette, Louisiana in 2004, I was inspired by a large delegation of young African-American leaders. I joined JLL in 2004. I was blessed to serve in many roles, including Communications Vice President, Membership Vice President, 80th Anniversary Event Chair, and Capital Campaign Chair.

Austin 54

Austin Louisiana Charlotte Leadership 54

ReadWriteStart

NOVEMBER 5, 2019

Also, depending on the market our company is in, it can be challenging to differentiate yourself from the competition, so you must make sure your team has someone expert in designing smart campaigns for your product before it’s too late to realize you needed it. Don’t listen to our customers.

Venture Capital 77

Venture Capital Cofounder Finance United States 77

Occam's Razor

MAY 14, 2012

Bonus One: Read: Brand Measurement: Analytics & Metrics for Branding Campaigns ]. The graph shows the change over time, starting in Jan 2004. I would use online and offline brand marketing campaigns to shore up my brand strength. They are full of specific insights you can use to optimize your online search campaigns.

Analytics 128

Analytics Search Advertising Metrics 128

ConversionXL

SEPTEMBER 28, 2017

But you do have some useful information about the nature of the acquisition process, e.g., the channel of acquisition, maybe some funnel/campaign information, and info about the first transaction itself (e.g., The folks over at Kissmetrics were modeling the LTV of the average Starbucks customer, using data from 2004-2012.

Metrics 121

Metrics Acquisition Conversion Revenue 121