ConversionXL
JANUARY 8, 2021
Mauborgne (2004). Ponderings of a PPC Professional by Kirk Williams (2020). More than a book of PPC tactics, Kirk Williams explores the thinking and strategy behind essential digital components that affect every facet of your work. Covering both the “what” and “why” of PPC, you’re left with plenty of actionable insights.
Duct Tape Marketing
JUNE 3, 2011
While initial social media initiatives were focused primarily on building and engaging in organic ways, smart marketers are now adding paid campaign support to the social mix very much like search engine marketing relies on PPC ad support. Note: There have been some updates since I published th. 5 Practical Tips for Gett. :
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Startup Lessons Learned
NOVEMBER 7, 2008
It was fall 2004, and the presidential election was in full swing. Adword is a PPC method to promote your website. Hopefully that will take some of the sting out of the fact that you had to engage in a little trickery. To motivate you to give this a try, let me tell you a story from the early days of IMVU.
Duct Tape Marketing
MAY 26, 2011
This is where you can get reports on the pages Google is crawling, where you might have broken links, the status of your site maps and any issues Google might be encountering with your site. [link] SpyFu – As the name implies this tool aims at helping you understand what a site is doing related to PPC advertising and specifically AdWords.
ConversionXL
NOVEMBER 14, 2013
And you know what – this was mostly in 2012 (+ Moneyball came out in 2004). So yes – companies spend ALL that money to get traffic to their site via SEO, PPC, social media and what not. What about PPC? And then complain about shitty PPC conversions? So this is the past. This leads me to rule #1. #1.
Occam's Razor
MAY 14, 2012
No eBay PPC ad or SEO listing showed up. The graph shows the change over time, starting in Jan 2004. Sometimes it all works together. Recently I saw a TV ad by eBay for designer jeans. I typed designer jeans into Google (for that is what people do when they watch TV). The first ad was for Amazon. This is a lot more interesting.
YoungUpstarts
MAY 6, 2015
Great Agencies achieves this by ranking the top vendors in specific niche markets within digital marketing, such as search engine optimization (SEO) agencies, pay-per-click (PPC) agencies, reputation management and branding companies, iOS application development, and Android application development companies, to name a few.
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