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What Startups Can Learn About PR and Crisis Management

Both Sides of the Table

But I thought I’d use the situation to talk more broadly about some PR lessons you might learn for your own business and also incorporate some situations I’ve faced recently with some portfolio companies. And any great PR firm will have a media training department. Have a PR Strategy. How do you lose that debate?

PR 329
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Master of Customer Acquisition, Matt Coffin, On Startups …

Both Sides of the Table

o Huge on PR, “Be Everywhere” is his motto – fly to NY, proactively everywhere he could get press. To make PR big you need to find a way to “make news”. To make PR big you need to find a way to “make news”. Selling LowerMyBills: o In 2004 he was getting a lot of call to take more money but was not interested.

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Is the Lean Startup Dead?

Steve Blank

Startups with huge burn rates – building leases, staff, PR and advertising – ran out of money. It helped that in the nuclear winter that followed the crash, 2001 – 2004, startups and VCs were extremely risk averse and amenable to new ideas that reduced risk. Then one day it was over. IPOs dried up.

Lean 335
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24 Entrepreneurs Explain How They Came Up With Their Business Name

Hearpreneur

While I would like to say there was a very expensive marketing and PR campaign for our company that really was not the case. PR gets a bad rap for spinning stories, but I believe that telling great, authentic stories is the real heart and soul of communications and public relations. 12- Symbolise bridge between marketing & PR.

Naming 53
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The Evolution Of The Podcast

Duct Tape Marketing

He is a podcast advertising specialist, and he founded the Tech Podcast Network in 2004. He's a podcast advertising specialist and also founded the tech podcast network way back in the dinosaur days of podcasting 2004. That was the one they started in 2004. So Todd, welcome to the show. So you're right there with me.

Audio 64
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How to Radically Stand Out with Brand Marketing

ConversionXL

He was swiftly followed by Richard Branson and Virgin Galactic in 2004. They’re a great example of employee advocacy because their content is often shared and retweeted by their colleagues, like their Digital PR Lead. You’d think that no one could recreate a product so sophisticated and advanced as space rockets, right?

Marketing 109
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What do investors REALLY want?

Up and Running

They’re the PR and the security. In 2004, Alexis Ohanian and Steve Huffman launched Reddit. Investors are just as the title suggests – investors. They’re the deep-pockets with the connections that we turn to when we want helping launching and growing our business. They’re the step ladder.