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Is the Lean Startup Dead?

Steve Blank

Tech IPO prices exploded and subsequent trading prices rose to dizzying heights as the stock prices became disconnected from the traditional metrics of revenue and profits. Startups with huge burn rates – building leases, staff, PR and advertising – ran out of money. Some have labeled this period as irrational exuberance.

Lean 335
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How to Radically Stand Out with Brand Marketing

ConversionXL

He was swiftly followed by Richard Branson and Virgin Galactic in 2004. And yet, revenue went up by 45% YoY. They’re a great example of employee advocacy because their content is often shared and retweeted by their colleagues, like their Digital PR Lead. In 2002, Elon Musk created Space X. The solution: build a brand.

Marketing 109
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The Evolution Of The Podcast

Duct Tape Marketing

He is a podcast advertising specialist, and he founded the Tech Podcast Network in 2004. He's a podcast advertising specialist and also founded the tech podcast network way back in the dinosaur days of podcasting 2004. That was the one they started in 2004. So Todd, welcome to the show. So you're right there with me.

Audio 65
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24 Entrepreneurs Explain How They Came Up With Their Business Name

Hearpreneur

While I would like to say there was a very expensive marketing and PR campaign for our company that really was not the case. PR gets a bad rap for spinning stories, but I believe that telling great, authentic stories is the real heart and soul of communications and public relations. 12- Symbolise bridge between marketing & PR.

Naming 54
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28 Entrepreneurs Explain Why They Started Their Business

Hearpreneur

I started Pressed PR to serve a niche that I was a part of myself – independent musicians. Thanks to Dawn Jones, Pressed PR ! #9- In 2004 I was a part-time flight attendant with a 10-year-old son living in Los Angeles. I was even able to spend a month in my favorite UK city in 2019! Thanks to Gina Moccio, Babe Crafted !

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27 Entrepreneurs Explain Why They Started Their Business

Hearpreneur

My PR journey started with an amazing position with the renowned Jason Dady restaurant group in San Antonio, Texas. I was working full-time for Bread & Butter PR, but the balancing act of being a single mother and working full-time for someone else was too much. Thanks to Emily Reynolds, founder of R PR Firm ! #4

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Constructing Pricing Strategy For Subscription Products

ConversionXL

In this way, you can clearly visualize what percentage of people would buy at a given price (in the chart above, 3% of people would buy at $41), and you can determine which price would maximize revenue. In that case, the seller actually lost revenue through bracketing because he bracketed his price down. Now 80% bought the $1.80

Product 48