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How to Use Frugal Innovation to Grow Your Startup

ReadWriteStart

As a startup, you probably don’t have much money to spend on marketing or product development. For example, you might use guerilla marketing techniques to promote your product without spending much money on traditional advertising channels. The Renault Logan , released in 2004, is a prime example of frugal innovation.

Startup 198
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7 New Opportunities Based On Trends And Demographics

Startup Professionals Musings

million, born 1985-2004, biggest business opportunity Baby Boomers (no other name) – 70.7 These shifts are independent of technology innovations, but certainly will drive the application of key product developments. Gronbach is well-known for his generational research and keen forecasting of societal trends.

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Is the Lean Startup Dead?

Steve Blank

And if their initial guesses were wrong, they needed a process that would permit them to change early on in the product development process when the cost of changes was small – the famed “pivot”. They needed to be sure that what they were building was what customers wanted and needed.

Lean 335
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Customer Development in Japan: a History Lesson

Steve Blank

However, when I looked into the detail, most of them did not have even early adaptors and the problem wasn’t “chasm crossing,” it was that almost nobody wanted their products. In 2004, Googling terms like “high tech marketing” and “startup” I discovered “ The Four Steps to The Epiphany ” at Cafépress.com.

Japan 292
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7 Societal Changes That Invite New Venture Innovation

Startup Professionals Musings

million, born 1985-2004, biggest business opportunity Generation X (Generation Me) – 82.9 These shifts are independent of technology innovations, but certainly will drive the application of key product developments. Gronbach is well-known for his generational research and keen forecasting of societal trends.

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The Golden Age of the Boston Internet Entrepreneur

Genuine VC

We rode the bubble wave to a successful outcome in 2000 , and after moving away for a few years which included a stint at business school , I returned back to Boston in 2004, and it felt like the web entrepreneurial community had almost entirely scattered after the crash. Today the landscape is very different from 2004.

Boston 206
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Damon Becnel Discusses How The Startup Scene Has Changed Over The Past Decade

The Startup Magazine

This means fewer resources on hand locally, so innovation centers come into play: they’re virtual locations where employees collaborate on new ideas, such as product development or marketing. What Has Changed Over the Past Ten Years? Tech Startup dedicated to custom jeans circa 2013.

Startup 127