From Loyalty Programs To Fan Clubs, A Paradigm Shift
YoungUpstarts
DECEMBER 5, 2013
Real-time points and mileage redemption appeared at the POS, first introduced over a decade ago and now going mainstream. My company won the ROI of The Year award from The Banker magazine in 2004, something I was very proud of. CRM became more sophisticated, resulting in detailed monthly statements and targeted direct marketing.
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