article thumbnail

Start Your Marketplace Engines

Genuine VC

It’s perhaps an older example, but Bitpipe ( sold to TechTarget in 2004 ) did just that in becoming the largest distributor of IT white-papers which attracted CIO buyers. And with an audience of hungry buyers circling, supply is much easier fill. Brute force a mini-market and expand.

Engineer 201
article thumbnail

How Do I Get More Leads in the Top of the Funnel 1 :: Small.

Duct Tape Marketing

When you want to get more “leads” into the top of your sales funnel, you have the option of not requiring people to register to get the valuable content that your company creates (an ebook or white paper perhaps). Here are the three options for offering valuable information: 1.

Metrics 49
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Demand Generation: 7 Tactics to Fuel Your Funnel

ConversionXL

Since co-founding Moz in 2004, Rand has continually put himself out there as a public face. Partnerships can be used to create a range of lead magnets , such as: Research reports; Webinars; White papers; Free tools; Podcasts ; Ebooks ; Case studies; How to guides; Events. Take SparkToro founder Rand Fishkin.

Demand 115
article thumbnail

Why Crunch Modes Doesn't Work: Six Lessons

www.igda.org

Psychophysics in Cyberia , Work Less Institute of Technology, November 18, 2004. Quality of Life in the Game Industry: Challenges and Best Practices " white paper. Here is a collected list of documents I have either quoted from or consulted extensively. link] , Work Less Institute of Technology, originally by Sidney Chapman.

article thumbnail

Why Free Plans Don't Work

Software By Rob

lincolnmurphy is probably the expert on Freemium in SaaS and he wrote a brilliant white paper on the subject- you should check it out! Finaly, a correction: 37signals launched their first product (Basecamp) in 2004, before they had a huge following. Justin #14 Eugene Mandel on 08.18.10 They have something around 20 employees.