Digital Marketing And Analytics: Two Ladders For Magnificent Success
Occam's Razor
DECEMBER 9, 2013
Or Ford (it is amazing that in 2013, for such an expensive product, it looks so… 2005). For B2B companies Macro Outcome Rate is related to lead generation, for B2C it is often the e-commerce Conversion Rate. You can do it for Bing, email, AOL ads, social, even SEO! Perhaps do Email before SEO, or Social as stage one?
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