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Teaching Customer Development and the Lean Startup – Topological Homeomorphism

Steve Blank

I’ve been teaching Customer Development at U.C. Berkeley’s Haas Business School since the fall of 2004 and in a joint MBA with Columbia since 2005. Berkeley was brave enough to let me write and teach a class on a subject that no one had ever heard of – Customer Development. Four Steps. are unknown.

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Fireside Chat with Sebastian Thrun

Steve Blank

I first heard about him when his driverless car won the 2005 DARPA Grand Challenge. He founded Google X and led the development of the Google self-driving car. 21:25 How Do You Find Out What Customers Really Want? Customer Discovery, Pivots) Filed under: Customer Development. The Navy SEAL’s).

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Top 29 Startup Posts May 2010

SoCal CTO

They’re deep into Customer Development ,” he said. But startups can shoot themselves in the foot when founders use consultants at the wrong time or in the wrong way. Here’s why. Your Process Doesn’t Work. friend of mine asked me to chat with a startup he’d invested in.

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Accelerating Technology Change and Continuous Learning

Feld Thoughts

Though the notion of a “lean startup” that uses both Agile and Customer Development approaches is ostensibly strongly customer focused, the purpose of these methodologies is for the company to find an maximize its market, not specifically to optimize the user experience. What do you think?

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Why “The Culture of Failure” is Imperative to Startup Communities

Both Sides of the Table

I lived in London from 1997-2005 and for 6 of those years ran my startup based out of London. 4:30 How did you come up with the idea of customer development? 37:45 Let’s talk about the dichotomy between customer development and Y Combinator? I remember this lesson well. What brings you to LA?

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The rise of the “successful” unsustainable company

A Smart Bear: Startups and Marketing for Geeks

And the same thing happened after we sold IT WatchDogs in 2005. But all that investment in growth and sales force didn’t have a long-term payback, and the actual value of the product to small businesses wasn’t as high as claimed, even though the simplest of customer development reveals this fact (ask any restauranteur).

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Transcript of The Key to Success? Taking Care of Your Community

Duct Tape Marketing

We saw people, they were just running into roadblocks whether it be content development, design, any myriad of subset of that SEO, which of course you’re having a nice focus on custom development. On the other hand, I haven’t done client based marketing since 2005 when I swore I’d never do it again.