article thumbnail

Marketing and Growth Lessons for Uncertain Times

ConversionXL

Jocz , you may need to change how you segment your audience: Marketers typically segment according to demographics (“over 40,” say, or “new parent” or “middle income”) or lifestyle (“traditionalist” or “going green”). Hyundai’s Assurance program, which debuted during the 2007–08 financial crisis, is a great example.

Marketing 121
article thumbnail

Growing Your Audience (And Your Revenue) With A Book

Duct Tape Marketing

Growing Your Audience (And Your Revenue) With A Book written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Matt Briel In this episode of the Duct Tape Marketing Podcast , I interview Matt Briel. John Jantsch (02:25): So I, I published my first book in, I think my first book came out in 2007. Um, so yeah.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Time Rich, Time Poor and Apple

SoCal CTO

skip to main | skip to sidebar SoCal CTO Tuesday, March 20, 2007 Time Rich, Time Poor and Apple Jeremy Liew at Lightspeed Venture Partners has an interesting post: Time Rich or Time Poor? Whats interesting is that Ive been seeing opportunities to use social marketing for businesses that typically target Time Poor audiences.

article thumbnail

Discussion Creation Among Bloggers - LinkedIn, Blogging and Discussion Groups

SoCal CTO

skip to main | skip to sidebar SoCal CTO Thursday, March 22, 2007 Discussion Creation Among Bloggers - LinkedIn, Blogging and Discussion Groups Ive been participating in a Yahoo Group that are users of LinkedIn and who are Bloggers: [link] Its an interesting group of folks from diverse backgrounds. as an example.

article thumbnail

Female Founder Interview: Latina Leader Elizabeth Colón

The Startup Magazine

The purpose of the show is to inspire and bring laughter to her audience. Elizabeth: Metaphrasis Language & Cultural Solutions is an award-winning interpreting and translation company located in Chicago that I founded in 2007. A show about nothing and a little bit about everything.

Founder 158
article thumbnail

This Week in VC with Dana Settle of Greycroft Partners

Both Sides of the Table

Founded in November 2007 in New York City by Alexis Maybank and Kevin Ryan (co-founder of DoubleClick); CEO is Susan Lyne (ex-CEO Marta Stewart Living Omnimedia) Revenue estimates: $50mm in 2008; $170mm in 2009 (versus budget of $150mm); $450mm forecasted for 2010. Founded in 2007. Note that I’m not defining who numbers 1,2 are.

Partner 240
article thumbnail

Events and Networking in Los Angeles

SoCal CTO

skip to main | skip to sidebar SoCal CTO Friday, February 23, 2007 Events and Networking in Los Angeles One of the issues I discussed in Innovation and Geography was that the geography and traffic in Los Angeles generally makes it more difficult for networking. First - let me say what I consider to be a good audience - interesting people.